GR8_TECH’s Bet It Drives Wins Best Marketing Campaign at SiGMA Europe Awards 2026
GR8_TECH’s Bet It Drives has been awarded Best Marketing Campaign at the SiGMA Europe Awards 2026, marking another significant milestone for the acclaimed branded content series. The latest accolade follows the programme’s recent international recognition, including a Bronze award at the 18th Annual Shorty Awards in the Branded Podcast category and two Excellence awards at the 32nd Annual Communicator Awards in the categories of Series – Video Podcasts 2026 and Series – Branded Series 2026.
The award underlines the strategic vision behind Bet It Drives, which was developed not simply as a podcast, but as a long-term, multi-channel content initiative designed to reposition GR8_TECH within the global iGaming industry. Through a distribution strategy spanning YouTube, Spotify, Apple Podcasts, social media platforms and international media partnerships, the campaign has surpassed 2 million YouTube views and generated close to 300 media publications worldwide.
At the core of the project was the ambition to create B2B content capable of delivering the same level of engagement and authenticity more commonly associated with consumer media formats. The distinctive in-car interview concept introduced a more relaxed and unpredictable environment, enabling guests to move beyond conventional corporate narratives and deliver candid, insightful conversations. Across four seasons, Bet It Drives has established a unique position within the iGaming sector by combining executive-level discussion with personality-driven storytelling and premium production value.
“Bet It Drives was created to prove that marketing in iGaming can be bold and interesting. Winning Best Marketing Campaign at the SiGMA Europe Awards shows that the industry values content that goes beyond visibility and creates honest conversations,” said Yevhen Krazhan, Bet It Drives host and GR8_TECH’s CSO.
The continued success of Bet It Drives highlights the growing demand for authentic, high-quality content within the B2B iGaming space. By placing industry leaders, unscripted moments and meaningful discussion at the centre of the format, GR8_TECH has successfully developed a recognisable content platform that continues to strengthen brand authority and industry engagement on a global scale.
