GR8 Tech’s Casino Platform: A Forward-Looking Perspective in Global iGaming

In the fiercely competitive world of iGaming, standing out is not just about offering a diverse selection of games. It’s about delivering a seamless, personalised, and highly engaging user experience that resonates across different geographies and player preferences.

For these reasons, the search for the perfect platform can be a tough task for operators. However, GR8 Tech is changing things, promising the perfect platform “designed for players, by players.”

GR8 Tech’s casino platform is not just another player in the market; it is a game-changer, setting new standards for what a modern, global iGaming platform should be.

A Modular Approach to the Future

One of the most striking differentiators of GR8 Tech’s casino platform is its modular widget-based frontend. Unlike many platforms that require extensive coding and development to make even minor adjustments, GR8 Tech has embraced a “no-code” philosophy. Operators can easily modify and personalise their casino frontends using a simple drag-and-drop system. This level of customisation is unparalleled, allowing operators to tailor the user experience down to the smallest detail.

This modularity directly addresses the issue of poor acquisition efficiency that plagues many operators. With a traditionally rigid frontend, players often struggle with navigation, too many clicks and scrolls to find what they want, leading to frustration and abandonment. GR8 Tech’s intuitive, easily navigable interface reduces these pain points, ensuring players can access their favourite games with minimal effort.

Sergey Ghazaryan, GR8 Tech’s Head of Casino Business Unit, points out that operators today are looking for more than just an all-in-one solution. 

“They need a platform that’s adaptable to the specific challenges of their markets, while also delivering a unique player experience. Our modular, no-code frontend allows operators to react swiftly to changes in player preferences and market demands, giving them the flexibility to stay ahead in a highly competitive space. This level of customization is crucial in driving not just engagement but long-term loyalty.”

A prime example is the platform’s ability to create new widgets on demand. Consider the Stories-like icon panel pictured below, which was initially developed at the request of GR8 Tech’s client.

This feature quickly gained popularity and is now a staple among many operators. It’s a testament to GR8 Tech’s responsiveness and ability to innovate based on client needs.

Moreover, the platform’s personalisation capabilities extend to the user interface itself. Whether a player is more interested in sports or traditional casino games, the platform adapts to showcase content that will pique the interest of that individual. This personalised experience not only enhances user satisfaction but also drives higher engagement and retention, addressing the low user satisfaction and revenue issues seen in the industry.

Global Reach with Local Precision

Expanding into new markets is often a daunting task for iGaming operators, fraught with challenges related to localisation, regulatory compliance, and market-specific preferences. GR8 Tech simplifies this process through its geo-specific presets. These pre-configured settings include everything from localised content and language options to currency and regulatory requirements, enabling operators to launch in new regions with ease.

This feature ensures that operators can hit the ground running in any market, providing a tailored experience that feels native to the user, regardless of where they are in the world. It’s a critical advantage in today’s globalised market, where players expect a seamless, culturally relevant experience.

“Geo-specific presets, built directly into the platform, make it much easier for operators to launch in new markets, ensuring a high response from players even if the operator does not yet have the relevant experience,” says Bohdan Ilchenko, GR8 Casino Product Manager.

“This removes much of the complexity operators typically face, allowing them to focus on delivering a great player experience - and enhance it over time, building on the strong base instead of creating it from scratch.”

Powering Retention with In-House CRM

Retention is the lifeblood of any successful operation, and GR8 Tech’s platform excels in this area with its proprietary Customer Relationship Management (CRM) tools. The CRM’s Journey Builder is a standout feature, allowing operators to craft personalised user journeys with ease. With extensive segmentation capabilities, operators can break down their audience into granular segments, even down to individual players, and deliver highly personalised experiences.

This focus on personalisation directly combats low user satisfaction and revenue issues, such as insufficient funds and complex top-up processes. By streamlining these processes and integrating features like gamification, GR8 Tech keeps players engaged and entertained, driving both satisfaction and revenue.

The results speak for themselves: operators using GR8 Tech’s CRM tools have seen up to an 80% average retention rate, a 25% increase in First Time Deposits (FTD), and 75% of Monthly Active Users (MAU) engaging with gamified content. These figures underscore the platform’s effectiveness in driving player loyalty and boosting revenue.

Superior Performance and Robust Security

In an industry where milliseconds can make the difference between retaining or losing a player, GR8 Tech’s platform delivers exceptional performance. With an average spin speed of less than 120 milliseconds, the platform ensures a smooth, responsive gaming experience, even under high loads. This level of performance is crucial for maintaining player satisfaction and ensuring that games run smoothly across all devices.

This superior performance addresses low user satisfaction by preventing game crashes and slow spin speeds, which are common frustrations for players all over the world.

Security is another area where GR8 Tech excels. The platform’s proactive machine-learning-based bonus abuse detection, robust Anti-Money Laundering (AML) system, and streamlined Know Your Customer (KYC) process are designed to protect both operators and players. These features help maintain the platform’s integrity, build trust with players, and safeguard operators from potential financial and reputational damage, directly addressing low profitability and reputation issues by improving fraud detection and reducing the need for a large, costly team.

Empowering Operators for Success

GR8 Tech doesn’t just provide a platform; it partners with operators to ensure they maximise its potential. The company offers documentation, guides, and tutorials for every aspect of the system to its clients, coupled with a hyper-care period after onboarding, which provides operators with dedicated support from GR8 Tech’s team of managers and tech specialists. This hands-on approach ensures that operators are fully equipped to leverage the platform’s capabilities from day one.

Regular updates are another hallmark of GR8 Tech’s commitment to its partners. These updates include new features, performance optimisations, security enhancements, and integrations with new game providers, ensuring that the platform remains at the cutting edge of industry trends without disrupting ongoing operations.

“Basically, GR8 Casino is not some rigid, off-the-shelf product - it’s a flexible, highly adaptable tool that’s been thoughtfully designed with both operators and players in mind. We’ve combined cutting-edge technology with deep industry insights in a solution that not only meets today’s needs but also anticipates tomorrow’s challenges. We give operators the control and flexibility they need to thrive in an ever-evolving market,” says Sergey Ghazaryan.