Matilda Schneider: A Content Strategist at a Leading German Online Casino Project
We interview Matilda Schneider of Gamblizard
Tell us a little bit about yourself and your role in the company
I'm Mathilda Schneider, a Content Strategist with a strong international background. I'm a happy mom, a feminist, and someone who really likes their job. I've been working in the iGaming industry for over 15 years, and it's been a mix of my personal and professional interests. My love for football comes from many evenings spent at Bayern Munich games. At Gamblizard.de, I lead a team of professionals, and together we're committed to creating content that is both informative and empowering for our readers. We aim to make the complex world of gambling easy to understand for everyone. Our goal is to produce content that feels like a conversation with a trusted friend who is an expert in the field.
Where do you see yourself in 5 years?
Right now, my goal is to grow both personally and professionally while making Gamblizard known worldwide. I want to move beyond Content Strategy to a more influential leadership role, maybe as a Director of Content or Chief Content Officer at an international level. I see myself leading a bigger team and introducing new ways of delivering content that set new standards in the iGaming industry.
What separates your brand from its competitors?
In my opinion, what sets us apart is our strong commitment to quality and honesty. At Gamblizard, we carefully research every piece of content to provide real value for our users. We set high standards for ourselves and don't stop until we meet them. It's all about going beyond our limits and offering insights that truly matter. I think this approach is what makes us different from our competitors and helps us build a loyal community that sees us as their main source of casino insights.
What trends do you see defining the German online casino industry in 2024?
According to Statista, the German online casino market is expected to grow steadily by 5.00% each year. This means we'll likely see more use of the latest technology, but also more competition. In the German online casino world, the big topics this year are stricter rules and the impact of cryptocurrency. Everyone's talking about safer gaming and how cryptocurrency is making transactions faster and more private. At Gamblizard, we're keeping our guides and tips up to date so our readers have the latest information on these changes. It's important for us to stay ahead of the trends, but our main goal is to make sure everything is legal, safe, and reliable for our readers.
Do you see AI playing a role in your area of business?
Artificial Intelligence (AI) is changing the way we create content. Many articles in search engine results are now written by AI. Personally, I find this a bit disappointing. AI-generated content often lacks the expertise and personal touch that human writers provide. At Gamblizard, we're proud that our content is written by human experts. We want our audience to get well-researched and reliable content that stands out for its authenticity. However, we're not against using AI in our industry. AI has great potential, especially in designing our websites and content. It's crucial for creating images for our landing pages and for making our interfaces more visually appealing and user-friendly. So, there are both advantages and disadvantages to using AI in content creation. The important thing is to remember that AI tools are just that — tools. They should be used by human expertise and creativity to create a balanced product.
What is on the horizon for you and the business, are there any big projects in the pipeline?
Moving forward, we're working on expanding Gamblizard's international presence. Our goal is to become a globally recognized source of casino information. So far, we've entered the markets in the Gamblizard UK and Gamblizard CA, and we plan to grow our audience and establish ourselves in many more countries. We're also exploring new ways to inform our readers to keep our content relevant. As for big projects, I'll share a bit about one area we're interested in: the use of VR technologies in online interactions. We're keeping an eye on this trend, as innovations are becoming a part of our lives very quickly. We're determined to be among the first to communicate the latest advances in this area. With plans for strategic expansion and innovative content development, the future looks promising for Gamblizard.
