Maximize Your iGaming RevShare Earnings with RichAds Traffic

To profit off Gambling RevShare offers the high traffic quality is essential. Players must be extremely relevant to the niche for high engagement and long-term retention. How to achieve that?

Try maximizing your results for RevShare-based earnings with the traffic by RichAds, a Gambling specialised ad network!

Why would RichAds’ traffic fit the RevShare offers?

Basically, to get the desired results from advertising iGaming products on the RevShare basis, it’s requiring the high relevance of traffic. Like, constant flows of it coming to the offer, which will statistically overcome the percentage of the audience that drops out in the process.

Luckily, RichAds has been working with the niche for over 6 years now — and this results in:

1. 220+ geos coverage worldwide with appropriate traffic for Gambling and Sports betting;
2. Carefully compiled whitelists (the lists with the best performing traffic sources for exact niche) that can be requested from personal account managers;
3. In-house automatic optimization tools (e.g. Performance Mode — that whitelists sources weekly based on the performance, or Automated rules — that excludes the low-performing ones based on preferences);
4. Recognized expertise in the iGaming promotion — awarded the Best iGaming traffic source by SiGMA Europe 2022.

Now, let’s come over the main points of Gambling RevShare promotion with the traffic by RichAds.

Countries that have the best audience for iGaming offers

Obviously, the best chances to find the audience that will be interested in online casino offers and stay for long is going for the regions that already are showing high response to such.

Since RichAds delivers 5+ billion ad impressions daily, there’s plenty of data for analysis — while the most performing active regions for Gambling ads recently have been:

1. India — over 266 million daily impressions;
2. Kazakhstan — over 16 million daily impressions;
3. Vietnam — over 13 million daily impressions;
4. South Africa — over 10.5 million daily impressions;
5. Ukraine — over 9.6 million daily impressions;
6. Turkey — over 8.9 million daily impressions;
7. Germany — over 8.2 million daily impressions;
8. the USA — over 5.4 million daily impressions.

While these countries are evaluated the best only by the response to online Gambling ads, the player spend and industry revenue there might exceed even the best expectations. So just in the US the entire online Gambling market generates hundreds of billions dollars yearly by the local players.

The traffic sources that perform the best for Gambling ads

While nearly half of success depends on the right choice of geo, the rest relies on the particular channel to attract the users from. The quality traffic must be driven from the places where the most playing users reside, otherwise it’d be a waste of time and money trying to profit off random leads.

At RichAds there’s 8 available advertising formats that are proven to deliver Gambling-related users. Some of them more than the others, and the top performing places take:

Ads in Telegram Mini Applications (+bots)

A relatively fresh advertising format, launched at RichAds among the first, initially just in Mini Apps, but since then accompanied with message bots. The traffic comes from popular casual and play-to-earn games (like Hamster Kombat) and is full of active users that put their time into gambling-related apps. As a plus, independent moderation policy at RichAds prevents the risk of getting a Gambling ads campaign banned, providing constant flows of traffic by the minimum price of $0.015 CPC

An example of Gambling ads in TMA at RichAds

Push-notifications

The advertisements are famous for their appearance similar to regular push-notifications users would get from applications. Another distinctive feature is that to start receiving them the audience must subscribe to the mailing willingly, providing already interested users to a variety of niches, especially iGaming. As a result, push ads are extremely efficient for attracting gamblers across the world, able to compete with popular ad platform with billions of daily impressions by minimum rate of just $0.003 CPC

Popunders

Simple to start with, yet delivering high CR, pop ads have been around for decades, and are actively used to approach iGaming audiences globally. Only a landing page of the online casino is required as users will stumble upon it under the current browser window. If the other targeting options are set accurately, that’d be enough to get the gamblers who would deliver high revenue with little promotional effort. The affordability is also a big plus, as popunders go by just $0.5 per 1000 views in Tier-3, and from $1 CPM in Tier-1 countries.

RichAds’ PRO tips to promotion of Gambling RevShare offers

So, what else is offered by RichAds to achieve the desired profits for this model? The expertise, and the right touch to it produces valuable advices:

Start with Premium traffic

At RichAds all traffic is sorted into four main groups by quality — Premium, Standard, Remnant and New. While the first one consists of the already tested and best performing sources, the rest are decently compatible for scaling.

A/B test the approaches and optimize

Try various methods to gather the audience that delivers the revenue, while RichAds is integrated with all popular tracking solutions for comprehensive analysis. The optimization plays the main role, and with the focus only on the best performing sources of the already efficient ones makes the earnings. All of those are available at the platform — to create, manage, evaluate and improve the iGaming ad campaigns.

Don’t neglect the promotion boosting means

Whether it’s the pre-landing pages utilisation or speeding-up the landing page loading — it’s worth the effort if the results pay off. Lousy promotion rarely attracts the players that become regulars and deliver stable cuts. That goes to special attention towards complete localization of the creatives, as the better users understand the offer — the longer they’d want to stay and spend.

Conclusion

Well, is this going to be enough to earn by RevShare model on the iGaming offers? At RichAds it’s thousands of active campaigns advertising such products, and more to that — that pays off. From appropriate geos and ad formats to useful platform features, everything is made for marketers who want to earn.

Feeling convinced already? Don’t be yet — try the traffic by RichAds right now and see the revenue from Gambling ads for yourself!