Open Voting for the SIGMA Europe 2024 Awards: Boomerang Shortlisted in Two B2C Categories
Boomerang, a prominent force in the gaming industry and the Official Betting Partner of AC Milan in Europe is honored to be shortlisted for the SiGMA Europe 2024 Awards in two highly competitive categories: Best Influencer Collaboration and Best Player Engagement.
These nominations recognize active partnerships and the boost in development of the company’s flagship sports betting product, Boomerang Bet. In the last year, Boomerang became an Official Betting Partner in Europe for AC Milan and launched collaboration with Swiss and Juventus football star and influencer Alisha Lehmann. The company’s strategic partnerships have amplified its reach, strengthening Boomerang Bet’s brand visibility on a global scale.
Over the last year, Boomerang has achieved a remarkable fivefold (5x) increase in sports betting traffic, showcasing its robust market position. This was made possible by improving the product, using an innovative approach, and boosting brand visibility.
Boomerang Partners is a global leader in iGaming, offering over 15 high-performing products, including sports betting and casino games. In this year, the company launched seven new brands and continues to expand. With operations in 35+ GEOs, Boomerang provides access to over 120,000 annual sports events and delivers exceptional user experiences through multilingual support and tailored bonuses. Boomerang remains at the forefront of gaming innovation, offering top-tier technology and tailored solutions catering to partners and players, ensuring unmatched user experiences.
Vitalii Prokofev, CEO of Boomerang Partners, commented on this recognition:
“This year, Boomerang reached new heights by signing two major strategic partnerships — one with AC Milan and another with Alisha Lehmann. These collaborations have already been recognized and appreciated by our industry, community, partners, and clients for the unique opportunities and benefits they bring”.
Open voting has started and will last until October 28. You can support Boomerang in B2C categories and other companies in the nominations on the official website of SiGMA Europe Awards 2024.
