Salsa Partners with First Sportsbook to Launch LatAm-focused Solution

Salsa Technology has started a collaboration with top-tier sports betting provider First Sportsbook that will see it fully integrated into the Salsa Omni PAM. Initially, the tie-up will focus on the regulated Peruvian market and the two companies will share more details at the Perú Gaming Show running between June 12 - 13, in Lima.

First Sportsbook, a leading B2B Sportsbook software company, has built a top-tier sports betting solution that is supporting some of the largest sports betting operators in the world. Partnering with Salsa Technology will enable the business to expand its global reach by entering the regulated Latin American region.

Salsa Technology's Head of Marketing and Sales, Eliane Nunes, said: “We are very excited to announce this collaboration between Salsa and First, especially focused on regulated markets in Latin America, such as Peru. Our dominant position within the region means we’re well set to grow the business as regulation progresses. By adding First Sportsbook into our Salsa Omni we can service our partners, for a competitive cost, a package that includes data and risk analysis, as well as numerous tools for player promotion and retention to help operators make the most of the awesome opportunities here.”

Tom Light, CEO at First Sportsbook, added:

“Working with Salsa Technology gives us the ideal partner to bring our high-performance 'Plug and Play' solution to the region and give operators a chance to grow in this dynamic space. Our 180-strong trading team, fully managed platform, and tech paired with Salsa’s localised experience will enable us to reshape the sports betting landscape.”

Salsa Technology and First Sportsbook will showcase the power of the partnership from a joint stand #51. Besides Nunes, the Salsa team at the event will be headed by Strategic Alliance Manager, Gina Macheri, Diego Mourglia, CTO, and Diego Amarillo, Legal Manager. Joining Tom Light representing First, will be the CCO, Amram Vita, and the Senior Business Development Manager, Juan Dellapenie. Both teams will be available to share more on the project and highlight its impact for those exploring the regulated Peruvian market.