Sporting Risk Expands Entain Partnership Across Nordics and Central Europe

Sporting Risk has strengthened its partnership with Entain after signing a new agreement to provide its BetBuilder Suite across the operator's Nordics and Central Europe (NCE) brands.

Under the deal, Sporting Risk's BetBuilder technology will be rolled out across Optibet, Klondaika, Laimz and Bwin, enhancing the sportsbook experience with a wider range of same-game betting options.

The BetBuilder Suite combines the supplier's Self-Build BetBuilder, allowing customers to create customised pre-match and in-play selections within a single event, alongside its Pre-Canned BetBuilder product, which offers ready-made betting combinations based on popular market trends.

Powered by large-scale event simulations, Sporting Risk's technology generates correlated pricing across football, basketball and ice hockey, helping operators deliver more engaging and accurate betting markets.

The latest agreement further expands Sporting Risk's presence among tier-one operators and highlights the continued growth in demand for flexible BetBuilder products across regulated European markets.

Andy Phillips, CBDO at Sporting Risk, said:

"Entain is one of the world's leading betting and gaming groups, and we're delighted to be expanding our relationship in the Nordics and Central Europe. BetBuilder has become a core part of the modern sportsbook experience, and our focus is on helping operators deliver more engaging, accurate and flexible products across both pre-match and in-play."

Hendrik Ahuna, Director of Sportsbook – North and Central Europe at Entain NCE, added:

"We are pleased to be working with Sporting Risk on the continued development of our BetBuilder offering across the region. Their modelling expertise and product flexibility make them a strong partner as we continue to improve the depth and quality of the betting experiences available to our customers."