Sportsbook Must-Have Features

Online gambling market is expected to grow at rapid rates worldwide after it exploded with the onset of COVID-19. The global iGaming market is forecasted to grow at a compound annual growth rate of 11.7% in coming six years reaching $153.6 billion in 2030, according to Grandview Research estimates.

Sportsbook software providers, who develop sports betting software as an online tool for managing a sportsbook, stand to gain from the rising popularity of iGaming. They strive to develop betting software platforms, backbones of Sportsbook software, that carry out efficiently not just all wagering but make gambling an enjoyable and engaging experience for bettors.

The list of indispensable features that iGaming operators require an efficient sportsbook software possess, includes:

• Payment Processing System
• Risk Management Tools
• Business Management Tools
• Marketing Tools
• Data Security
• Customer Support Services.

At the same time sportsbooks that are successful in building customer traffic and ultimately revenue, offer a variety of additional features that appeal to new bettors and ensure current bettors remain loyal.

Let us review features that are most frequently mentioned by bettors as important factors for choosing a sportsbook — besides offering competitive odds, that is.

Intuitive interface and user experience

Intuitive and user-friendly interface is an important feature that makes gambling experience engaging and enjoyable for players. It is a no brainer to see why players prefer sportsbooks with intuitive design, easy navigation and clear menus over sportsbooks with clunky interface but otherwise similar features.

Wide coverage of sports and events

It is a simple reflection of the fact that increasing the number of sports and events covered by a sportsbook widens the range of potential bettors that can use the platform for their gambling needs. So, covering a diverse range of tournaments and leagues, comprising both global and local events, will attract diverse players and bettors worldwide.

Live betting and in-play action

Live or in-play betting allows gamblers to place specific in-game bets and is a strong emerging trend. In-play betting lets players predict event outcomes based on what happens in the match and makes a more engaging gambling experience: live odds fluctuate depending on the developments during the match.

So, live betting requires deep immersion into games that can reward players by opportunities for lucrative odds.

Wide betting options and Bet Builder

Players often want to bet on multiple outcomes or a group of events. Providing such a possibility will attract more gamblers and generate more revenue. Most successful sportsbook software providers incorporate in their iGaming solutions a special functionality — Bet Builder — that enables bettors to choose from a wider range of outcomes across many markets within a single game.

In gambling terms, Bet Builder is a feature that allows players to make a bet slip out of several events in a single match.

Advanced data analysis and statistics

Gamblers know well that informed bets are better bets and expect to have access to comprehensive team and player performance data. Supplying them with advanced analytical tools, which can process performance data and data on betting statistics and historical trends, empowers players with the information they need to make informed wagering decisions.

Players naturally prefer sportsbooks that offer such comprehensive statistics and analytical tools as well as visualization dashboards.

Embedded affiliate programs

Applications integrated into sportsbooks that let players earn extra money by referring the sportsbook to fellow gamblers are a welcome feature for most players. Such embedded affiliate programs generating dedicated referral links can be designed to bring money to both the person who referred the app and the new customers.

There are various marketing strategies that can be implemented for that purpose, including popular bonus programs.

This short list of most popular sport betting features can be used as a starting point when choosing a suitable sportsbook for you. It ensures that payers will be able to fully enjoy their betting experience as the sportsbook will offer everything needed in a betting site.

iGpixel is a leading sportsbook software provider, offering iGaming solutions with all the above-mentioned features to drive your business forward. iGpixel’s advanced sports betting software equips you with comprehensive tools and support to meet your customers’ needs and maintain a competitive edge.

Customizable Front-End Platform

• iGpixel solutions have a highly customizable front-end platform with interfaces that are both appealing and functionally efficient. They have intuitive design with clear menus and easy navigation that adapts seamlessly to different devices.

Moreover, iGpixel offers special design service for its customers to help realize their ideas for building user-friendly and visually engaging websites. It includes online betting and gaming website design, logo and branding, graphic design and animations production.

Extensive Sports and Events Coverage

Coverage of sports and events by iGpixel is superb. The sportsbook provider covers major sports events and markets including live broadcast of over 120 sports and Esports with live in-play betting and over 140K pre-match events including: event creation, collection of odds and prompt results provision.

Coverage is carried out in over 25 languages for over 2000 market types and 60K live events.

Advanced Betting Platform

iGpixel’s sportsbook platform, powered by state-of-the-art engines and timely odds feed, offers seamless live betting with fast updates, clear odds fluctuations and robust cash-out functionality for added flexibility.

The live odds feed can be configured to operate in each of three odds — American Odds; Decimal Odds and Fractional Odds. It provides multiple games coverage and supports multiple formats — JSON, Binary, etc.

Diverse Betting Options

iGpixel’s sportsbook platform offers a wide variety of betting options, ranging from simple to complex. Players can bet both on a single event as well as on a group of events or matches, by making single or combo bets.

iGpixel offers a Bet Builder which allows making a slip of several events on a single match or a single bet slip with the expected cash-out changing if there is a modification in the odds or stake when placing a bet.

A distinguishing feature of iGpixel’s Bet Builder is the option provided for splitting earned bonuses and placing it on different markets, as well as parlays.

Comprehensive Statistics Hub

iGpixel’s statistics hub collects and analyzes comprehensive historical and live sports data with archives dating back for up to 20 years.

The data includes:

• Head-to-head statistics
• League and form tables
• Unique injury and suspension lists
• Transfer history
• Fixtures and cup rosters
• Results and result matrix
• Pre-match odds integration and more.

Players can build personalized dashboards to filter statistics out and only follow those which are most relevant to them.

Affiliate Software

Gpixel offers an Affiliate Software with real-time data, customizable back-office and automated links generation that supports all commission plans. Affiliate marketing is easy with iGpixel’s Affiliate Software with mobile-friendly architecture and flexible commission plans.

In conclusion, iGpixel’s Sportsbook offers a top-tier solution with advanced features to ensure reliability and efficiency for iGaming operators. Our platform’s high configurability and extensive functionalities, including user-friendly interfaces, live betting, and comprehensive data analysis, set you up for success and help you stay ahead in the competitive market.

By choosing iGpixel’s Sportsbook, you gain a partner committed to your success.