The Evolution of Online Casino Bonuses
The iGaming industry has evolved in so many ways over the years. One main way we have seen the industry grow is through online casino bonuses, which have become a powerful marketing tool and a way for operators to provide their customers with great value when they sign up.
Operators have recognised that a well-structured bonus can impact a player’s decision to join or remain at a casino. As a result, the variety of online bonuses that give players extra benefits has expanded over the years.
Welcome bonuses have long been an important strategy for casino operators to entice new customers, which players receive when they register at a site. However, there are multiple different options available at online casinos, each tailored to different games, pages and demographics. and how are they benefiting the players? Below, we’ll take a look at how online casino bonuses evolved over the years and what bonus types are now available to new and regular players.
Matched Casino Bonuses
Matched bonuses are one of the most common types of bonuses available at online casinos. The main advantage of the casino bonus match is that it provides players with extra funds,
allowing them to try out different games.
The way they work is when a player makes a deposit, the casino matches a percentage of that deposit. As part of the matched bonus, the casino usually doubles or triples the player’s initial deposit. For example, a 100% matched bonus on a £10 deposit means that the player will receive an additional £10.
No Wagering Bonuses
The no wagering casino bonus has become very popular with gamblers online, thanks to the benefits it has. Contrary to traditional bonuses that require players to wager a certain amount before they can withdraw winnings, the no wagering bonus allows them to keep what they win and withdraw funds immediately. This eliminates the confusion associated with bonus terms, so it’s easier for players to understand what they can expect.
Free Spins
Free spins are another popular casino bonus, especially on slot games. Free spins on slots have become the main form of welcome bonus at many online casinos, designed to attract new players. In fact, a report by The Guardian highlighted record earnings at UK gambling firms, with online slots being the main driver for it.
When receiving free spins, players can try out specific slots without risking their own money. Additionally, some online casinos run special promotions where they offer free spins on new games, in order to promote them to a wider audience. And the best part about free spins is that you can win real money with them, which makes them more attractive to the players.
No Deposit Bonuses
No deposit bonuses allow players to try out different casino games without having to make a deposit. These bonuses are smaller than matched bonuses, but offer a great chance for players to test out more games. Similar to free spins, players can win real money with a no deposit bonus, which can be a great chance to try out a new casino site.
Cashback
The cashback bonuses at online casinos work in a similar way as other cashback promotions in different industries. These bonuses give players a percentage of their losses back, usually on a weekly or monthly basis. Players can receive cashback points or percentages based on their loyalty level or total wagered amount.
Bonuses for Instant Win Games
Instant win games, such as online scratch cards and digital lottery games, have gained lots of popularity in online casinos. For that reason, some casinos offer specific bonuses for these games, in order to attract more players. They can include free tickets or increased payouts.
While online casinos promote different online casino bonuses, it’s important to be aware of the potential risks. BBC recently reported that the rise in popularity of these games can lead to concerns about gambling addiction. For that reason, GambleAware will support a new responsible gambling initiative and help women facing gambling harm. Since casino bonuses are the most popular form of casino incentives, players should practice responsible gambling and understand their terms and conditions.
