Xtremepush and Immensity Unite Acquisition and CRM Intelligence
Xtremepush and Immensity have formed a strategic partnership designed to connect acquisition insights with customer engagement from the very start of the player journey.
The collaboration enables iGaming operators using Xtremepush’s customer engagement platform to leverage Immensity’s acquisition intelligence as soon as a player enters their ecosystem, providing valuable context before behavioural data has been established.
Through the integration, Immensity delivers player-level insights based on affiliate provenance, channel attribution and acquisition-source signals. This information is fed directly into Xtremepush’s CRM environment, allowing operators to personalise segmentation, automate journeys and activate predictive tools from a player's first session rather than relying on standard onboarding assumptions.
The partnership aims to address one of the industry's longstanding challenges: the lack of meaningful player intelligence during the early stages of the lifecycle, when engagement decisions can have the greatest impact.
Tim Mathews, CEO of Immensity, said:
“Operators have always faced a cold-start problem at acquisition.
“Engagement platforms, like Xtremepush, do exceptional work scoring players and orchestrating journeys once in-platform behavior exists; what’s missing in most operator stacks is intelligence upstream of that, at the moment players arrive. Immensity provides that signal from affiliate quality, channel attribution, and acquisition-source data, so Xtremepush’s workflows have meaningful context from day one. The in-platform outcomes Xtremepush delivers then feed back into our acquisition models, sharpening affiliate and channel quality scoring over time. It closes the acquisition-to-engagement loop in a way the industry hasn’t had before.”
Robbie Sexton, Head of Partnerships at Xtremepush, added:
“We have strict criteria when it comes to working with partner integrations and Immensity is right in that sweet spot with a service that complements and amplifies what we offer our customers. This addition to our platform helps solve a classic industry blind spot, by bringing upstream information directly into our platform that helps our customers make better decisions from the off.
“This stage of the player's lifetime journey is critical. We can now empower operators with rich acquisition signals so they can close that conversion gap, ensuring our real-time CRM workflows are best positioned to serve players with the right actions and events from the very first click.”
For operators, the integration provides access to richer player context at the point where behavioural data is often at its most limited. At the same time, performance and engagement outcomes generated through Xtremepush can be fed back into Immensity’s acquisition models, helping to refine affiliate evaluation and channel investment strategies over time.
