The Downside of Digital - British Bosses Say Dealing with Negative Content Online is Their Biggest Business Concern
Three quarters say it’s their number one commercial worry
Bad reviews, malicious posts and negative social media comments costing British firms an average £46,815 each
More than half of companies have already been affected and one in five say ‘firefighting’ is now the focus of their entire online strategy - ahead of gaining followers and sales
New Reputation Report finds two thirds admitting they don’t have the specialist skills to deal with the problemBad reviews, malicious comments and mis-judged