ByAllAccounts and Redtail Technology Offer Centralized Access to Clients’ Comprehensive Account Data

Partnership Pairs CRM Functionality with Data Aggregation for Exceptional Client Service

BOSTON – (August 23, 2011) ByAllAccounts, Inc., the financial advisor’s choice for account aggregation, and Redtail Technology, a leading provider of Client Relationship Management software, today announced a partnership that provides financial advisors easy access to a more comprehensive client snapshot. The integration of ByAllAccounts’ account aggregation solution with the Redtail CRM platform satisfies the growing demand from financial advisors for an efficient way to populate their CRM with clients’ custodied and held-away account data to get a complete net worth picture. A joint webinar, "How to Choose and Use CRM Systems for Financial Advisors," to be held Aug. 30, 2PM EST, will provide advisors with more details on CRM trends, selection and efficient use.

“For advisors, finding new ways to deliver excellent client service is always top of mind,” said Cynthia Stephens, vice president of marketing at ByAllAccounts. “With the current market volatility and increased need to efficiently address clients’ concerns, having account data at their fingertips in their CRM systems is another way for advisors to ensure that they can provide the best possible service.”

In a Q3 ByAllAccounts survey, over 70 percent of respondents were Very Interested or Interested in populating their CRM software product with clients’ account data and almost 50 percent of respondents would like to include held-away assets, in addition to custodied assets. Of respondents who are already importing held-away assets into their CRM systems, more than half are doing it manually, which is highly inefficient.

The ByAllAccounts/Redtail partnership will eliminate the inefficient manual data entry process and give advisors an automated, efficient method for populating their Redtail CRM with complete client account information, including held-away assets.   Advisors will simply log into their Redtail CRM each morning and view clients’ positions/holdings from the prior day close.

When it comes to evaluating the ROI of a CRM system, survey respondents consider increasing efficiency (83.4 percent) and increasing client satisfaction (70.6 percent) to be two of the most important factors.

“We know how critical the CRM function is for financial advisors, who are always looking for ways to improve client service,” said Brian McLaughlin, CEO/CTO of Redtail Technology. “This integration with ByAllAccounts will give advisors a centralized location for all of the client’s key information, improving efficiency and thereby improving the quality of service they can deliver to clients.”

About the Webinar

When:  Tuesday, August 30, 2 p.m. EST

Where: To register, please visit: http://discover.byallaccounts.com/CRMWebREG.html

Presenters: Brian McLaughlin, CEO Redtail Technology; Cynthia Stephens, Vice President of Marketing at ByAllAccounts

About the survey

ByAllAccounts conducted a national survey of financial advisors in August 2011 about their selection and use of CRM products. The findings presented are based on aggregated responses from more than 250 advisors. To download an executive summary of the ByAllAccounts survey, please visit http://discover.byallaccounts.com/CRMSurvey.html.

About ByAllAccounts, Inc.

ByAllAccounts, the financial advisors’ choice for account aggregation since 1999, is the only service that retrieves, enriches and consolidates reconciliation-ready account data from any custodian. ByAllAccounts’ patented aggregation engine, through which hundreds of billions in assets flow daily, aggregates all client account data -- from any source -- within an advisor’s wealth management platform or trust accounting system for a truly comprehensive view. Thousands of advisors rely on ByAllAccounts to save administrative time and costs, mitigate risk associated with having incomplete information and grow revenues through client referrals and new business development. ByAllAccounts integrates seamlessly with all of the most popular wealth management platforms. For more information, visit www.byallaccounts.com.

About Redtail Technology

Redtail Technology is a leading provider of web-based Client Relationship Management (CRM), paperless office and email archiving solutions in the financial services industry.  Easily affordable, easy to implement and offering integration with many of the industry’s most widely-used applications, Redtail is committed to providing financial advisors with the core technologies that drive their day-to-day operations.  CRM is ultimately about not only acquiring and managing your clients and prospects – it’s also about servicing them and, in turn, extracting value from the relationships.  At the same time, it’s about doing all of these things while simultaneously improving operational efficiency. Visit www.redtailtechnology.com for more information

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