ByAllAccounts Survey Finds Financial Advisors Rate Their Marketing Effectiveness Low
BOSTON -- Oct. 11, 2011 - ByAllAccounts, Inc. , the financial advisor’s choice for account aggregation , today released results from a nationwide survey of over 215 financial advisors indicating that while advisors place high importance on marketing, the vast majority is not focusing their efforts on the most efficient marketing tactics. More than 42 percent of advisors still rely on word of mouth and referrals for new business, while only 12 percent of respondents have a dedicated marketing team or