Independence Blue Cross Rewards Cost-Effective, Patient-Centered Primary Care with Enhanced Incentive Program
High-performing physicians earn nearly $37 million in incentive payments—the largest incentive IBC has ever paid primary care doctorsPhiladelphia, PA — April 2, 2012 —An innovative incentive program introduced by Independence Blue Cross (IBC) in 2010 is leading the way nationally by rewarding high-performing primary care physicians for providing excellent, patient-centered care. The program, which allows primary care doctors to double their base reimbursement and paid out nearly $37 million in 2011, rewards physicians for improving the quality of care and providing care in a more efficient