Independence Blue Cross Presents on Mobile and Social Media at World Health Care Congress Leadership Summit

Marketing Services SVP John Janney discusses consumer engagement through social media strategyPhiladelphia, PA — March 22, 2012 — John Janney, senior vice president of Marketing Services with Independence Blue Cross  (IBC), presented “Integrating Mobile and Social Media to Maximize Engagement” at the fourth annual World Congress Health Plan Innovation Congress, held March 21-23 in Orlando, Florida. Janney’s session took place this morning, March 22, at 10:45 a.m. Eastern Time. “Health care reform has changed forever the way we do business,” Janney said. “How well an