IKEA launches shopping app in India
The IKEA app has now launched on iOS and Android in India. It will offer 8,000 home furnishing products, along with ideas and inspiration for every home. Customers from Mumbai, Pune, Hyderabad, Ahmedabad, Surat, and Baroda will now be able to search, find and buy their favourite products with a simple click on their phone.
The IKEA app features include product recommendations, ratings, and reviews, along with easier searching and browsing experience. Customers will be able to browse offers on the app along with special discounts for IKEA Family members. In just 48 hours the app was downloaded 226,463 times in India.
The app also allows customers to add products to their shopping list even while physically browsing through the products in the store. Customers can also find a built-in barcode scanner which will help them learn more details about the products, including materials and dimensions.
The app launch is a part of the IKEA omnichannel approach to meet the many people of India. IKEA will continue to focus on building stronger digital capacities and expand to more cities to meet 100 million people in the coming years.
“India being a mobile-first consumer economy, we are very happy to bring the convenience of the IKEA app to India”, says Divya Kumar, Group Digital CFO, based in India.
“Launches in other countries have shown that customers love its visual design and interface, and prefer to digitally interact with us through the app. In a pandemic world where it has become tough to come to the store to get furnishing inspiration and to access our products, the idea is to recreate the store experience for our customers digitally in one of our highest focus markets. We look forward to creating a better everyday life at home for many more people in India through this.”
To date, the IKEA app has been downloaded 26 million times globally. India is the next step in bringing the app to the many people. In November 2020, the IKEA app won a double silver at the Lovie Awards, for the best of Digital coming from Europe.
Consumer behaviour shows that over 80 percent of shopping journeys start online. During lockdown, ecommerce has been a big benefit to consumers.
IKEA plans to reach 100 million Indian customers over the next few years through growth in both online and offline channels. For the time being, the company’s focus will remain on expanding ecommerce channels and opening up services in more cities.
IKEA India opened its first retail store in Hyderabad in August 2018, followed by online stores in Mumbai, Hyderabad, and Pune in 2019. The second store in India opened at Navi Mumbai, Maharashtra, in December, 2020.
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Ingka Group (Ingka Holding B.V. and its controlled entities) is one of 12 different groups of companies that own and operate IKEA retail under franchise agreements with Inter IKEA Systems B.V. Ingka Group has three business areas: IKEA Retail, Ingka Investments and Ingka Centres. Ingka Group is a strategic partner in the IKEA franchise system, operating 389 IKEA stores in 32 countries. These IKEA stores had 706 million visits during FY20 and 3.6 billion visits to IKEA.com. Ingka Group operates business under the IKEA vision - to create a better everyday life for the many people by offering a wide range of well-designed, functional home furnishing products at prices so low that as many people as possible can afford it.