Sweden first IKEA market to start offering electricity from wind and solar through STRÖMMA service
IKEA believes that a more sustainable life starts at home and wants to make sustainable living accessible and affordable for the many people. Now, IKEA Sweden adds STRÖMMA to its Clean Energy Services offer, an electricity subscription that will enable the many people to power their homes with electricity, good not only for their wallets but very much so also for the planet.
IKEA wants to build the biggest renewable energy movement together with co-workers, customers and partners around the world, to help tackle climate change together. By 2030 the ambition is to inspire and enable more than 1 billion people to live a better, healthier and more sustainable everyday life within the limits of the planet.
“At IKEA, we want to become fully circular and climate positive by 2030, built on renewable energy and resources. We believe the future of energy is renewable and we want to make electricity from sustainable sources more accessible and affordable for all”, says Jan Gardberg, New Retail Business Manager, Ingka Group.
The electricity from fossil fuels used at home has an impact on both our health and our planet. One simple action we can all take is switching to more renewable energy at home. IKEA offers more sustainable solutions that can be integrated seamlessly into our everyday lives. In addition to STRÖMMA in Sweden, IKEA offers solar panels to customers in 11 markets, with the ambition to enable customers in all our Ingka Group markets to use and generate more renewable energy through our energy services by 2025.
Through the STRÖMMA offer in Sweden, customers can buy affordable, certified electricity from solar and wind, and use an app to track their own electricity usage. Customers who have already bought solar panels from IKEA can also track their own production in the app and sell back the electricity they don’t use themselves.
“IKEA is a home furnishing company, and we want to make it easier for more people to live a more sustainable life at home. Today we offer smart and energy efficient products and services that contribute to prolonging the life of products, reducing waste, saving water, and eating more healthily, as well as reducing electricity usage. Providing solar and wind power at a low price to more people feels like the natural next step on our sustainability journey”, says Bojan Stupar, Sales Manager IKEA Sweden.
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Ingka Group (Ingka Holding B.V. and its controlled entities) is one of 12 different groups of companies that own and operate IKEA retail under franchise agreements with Inter IKEA Systems B.V. Ingka Group has three business areas: IKEA Retail, Ingka Investments and Ingka Centres. Ingka Group is a strategic partner in the IKEA franchise system, operating 389 IKEA stores in 32 countries. These IKEA stores had 706 million visits during FY20 and 3.6 billion visits to IKEA.com. Ingka Group operates business under the IKEA vision - to create a better everyday life for the many people by offering a wide range of well-designed, functional home furnishing products at prices so low that as many people as possible can afford it.