Parfym signs with Ingrid for optimized delivery checkout

It's the Nordic beauty destination with a selection of the world's finest brands within fragrances, skincare, cosmetics and hair care — we're thrilled to welcome Parfym.se as our newest client.

Parfym.se was founded in 2005 with the ambition to challenge traditional perfumeries and transform the Swedish beauty industry into an inclusive online experience. Today, it's one of the leading online beauty destinations in the Nordics with operations in Sweden and Finland and over 200 established brands on offer.

"As the next step in our journey to further improve our customer experience and drive profitability, implementing Ingrid to optimize delivery became an obvious choice," says Ehsan Ghaffari, CTO & COO at Parfym.se.

"We have high expectations and are confident that with the Ingrid team, we will find an optimal balance between conversion rate, delivery cost, and delivery income."

"Considering the financial environment and current trends within e-commerce, finding this balance is more important than ever. The swift and seamless implementation of Ingrid across multiple markets has exceeded our expectations, and we are excited to utilize Ingrid on a proactive and strategic level."

Together, we achieved a smooth Delivery Checkout integration in a record time of just three weeks. We're very excited to be part of Parfym's delivery optimization journey and help it create an even stronger impact in this critical aspect of e-commerce — because the joy of self-care starts with a great delivery.