“This is the only product of its kind that I have seen,” said Innovative Skincare’s CEO, Bryan Johns. “What sets our results apart is the fact that these clinical studies were performed on the entire formula, not just one ingredient—which is what you often see in skin care studies. Our studies showed that skin protected with Extreme Protect SPF 30 may experience less DNA damage in direct sunlight than untreated skin in total darkness. No other product on the market can offer that kind of protection.”