Speakers Examine Internationalisation and Localisation Trends at Internet Retailing 2011

London, UK, 26 September 2011 – Internationalisation and localisation are major buzz words in ecommerce this year. Retailers are becoming increasingly focussed on expansion of their online marketplaces to trade overseas and lift sales, as well as launching their own country-specific web sites to better serve local customer needs, regulations and standards. At Internet Retailing 2011 (4th October, Novotel, Hammersmith, London) conference stream 2 will feature insightful presentations on these topics. Delegates will learn about one retailer’s use of store staff expertise to help local and online shoppers, another retailer’s journey of international expansion from a single global platform, why localisation is the way forward for global brands and how Amazon trades across different regions.

Internationalisation the Amazon way (11:20-11:50)

Chris Poad, Director, Merchant Services, Amazon UK will reveal Amazon’s approach to cross border trading, what makes the company so efficient at 'getting stuff out of the door', the key things that have been learnt that retailers entering new markets should do - and avoid - and what it sees as future trends for the marketplace.

Building a common platform to support international markets (11:50-12:20)

Amy Bastow, Head of Multichannel, The Phone House Europe, will explain how Best Buy Europe is using new technology solutions to improve the multi-channel customer experience and business capability across The Phone House operations in 7 countries. Delegates will hear about the technology, challenges and lessons learned.

Best practices on how online retailers can succeed in Europe (12:20-12:50)

Ulric Jerome, Executive Director, Pixmania.com, will discuss his vision of ecommerce in Europe and what it takes to succeed on a pan-European scale. Ulric will share the importance of a multi-channel approach to ecommerce, as well as his views on the future of ecommerce in Europe. Delegates will discover what questions to ask before taking a business online in Europe and identify the pitfalls a business will face overseas.

Additional speakers in IR2011 conference ‘Track 2: The Team’ include Richard Weaver, Ecommerce Director, Majestic Wine Warehouses, Tony Preedy, Marketing Director, Lakeland, Akif Khan, Director, Products & Services, CyberSource, and Hash Ladha, Group Multi-channel Director, Aurora Fashions. Topics will range from securing the payment, de-risking the transaction and keeping customer data safe, to how technology, processes and systems are speeding up and altering the delivery promise, to the evolution of 'the team' and the ecommerce director's role through business change to multichannel maturity.

This one-day conference will offer strategic messages and peer insights from over 20 retailers and independent industry authorities. It will stage three keynote presentations, eight workshops and a packed exhibition area. For full details on conference tracks, keynote sessions and workshops, please visit http://screenevents.co.uk/IR2011/index.html.

- Ends -

Beky Cann

Neesham Public Relations

Tel: 44 (0) 1296 628180

Email:   bekyc@neesham.co.uk

About Internet Retailing

Internet Retailing’s annual C-level conference runs every October and represents the “must attend” event for the online and multi-channel retail industry. The 2011 conference will take place on 4th October at the Novotel London West, One Shortlands, Hammersmith, W6 8DR, London. 500 senior delegates and 500 visitors benefit from a packed, intense and inspiring day with three parallel conference streams, three major keynotes, workshops and a compact exhibition area. For further information, please contact info@internetretailing.net or visit http://screenevents.co.uk/IR2011/index.html