Speakers Examine Internationalisation and Localisation Trends at Internet Retailing 2011
London, UK, 26 September 2011 – Internationalisation and localisation are major buzz words in ecommerce this year. Retailers are becoming increasingly focussed on expansion of their online marketplaces to trade overseas and lift sales, as well as launching their own country-specific web sites to better serve local customer needs, regulations and standards. At Internet Retailing 2011 (4th October, Novotel, Hammersmith, London) conference stream 2 will feature insightful presentations on these topics. Delegates will learn about one retailer’s use of store staff expertise to help local and
