Mobile Engagement Study Reveals Moments-based Advertising Increases Purchase Intent

Facial Coding, Biometrics and Survey-based Study by Kiip and IPG Media Lab Finds Rewards Create More Effective Engagement than Banner Ads in Mobile ApplicationsKiip, in conjunction with the IPG Media Lab, a division of IPG Mediabrands, today announced the results of the industry’s first comprehensive moments-based advertising effectiveness study. Chad Stoller, managing partner IPG Media Lab, and Brian Wong, Kiip CEO and co-founder, first unveiled at the Cannes Lions International Festival of Creativity the key findings of the study that show using rewards as an engagement mechanism