Kamux Oyj: Kamux number one used car dealership in Auto Bild Finland Service1 purchase study
Kamux Corporation Press Release 21 September, 2017 at 11:00
Kamux number one used car dealership in Auto Bild Finland Service1 purchase study
Kamux has reached the first position in the used car dealership category in Auto Bild Finland Service 1 purchase study. This result, based on a mystery shopping study, reflects customers' evaluations and experiences of the service they received in car dealerships.
Kamux receives top points from customers
Among other things, the study measured customer service, friendliness and politeness of sales staff and functionality of online services. Kamux received top points in the used car dealership category. In friendliness of the sales staff, trade-in car appraisal and checking contact information, Kamux received the full one hundred points, and in online services Kamux was the best of all dealerships.
"We aspire to be a helpful, easy to approach dealership, where doing business is easy and comfortable. The pole position in this purchase study shows that we have managed to live up to our promise. This is the result of the fabulous work our sales staff does every day and the great attitude they have. I am very proud of the Kamux team," says Jussi Mäkinen, Kamux's Finnish Country Director.
Kamux commended for the appraisal of trade-in cars
In addition to polite and friendly service, Kamux received particular commendation for the appraisal of trade-in cars. According to the study, Kamux gives an appraisal of the trade-in car and states the grounds for it remarkably well, even better than any brand dealership.
"In our daily sales work, we have noticed that our customers appreciate receiving the appraisal on the price of their trade-in care quickly. This is an important part of the Kamux service concept", says Country Director Mäkinen.
Focus on the customer's needs
The study also praised Kamux for surveying the needs of their customers. The Kamux sales staff were more interested in the customers' needs than what is the average and tried to actively listen to the customer and find out which qualities and features were the most important ones to that specific customer.
"We sell all makes of cars and various different models, and therefore we always begin our conversation with a customer by finding out what they need. There are plenty of options in our 3,000 car selection, and it is part of the sales person's competence to be able to identify the customer's needs and offer a solution that meets those particular requirements", Mäkinen says.
"Based on the results of this study, it looks like customers are increasingly looking for more competent advise from the sales staff and dialogue that is based on the needs of the customer," Mäkinen continues.
We aspire to offer excellent customer experience and service
"Our goal at Kamux is to offer our customers excellent service and customer experience. For this reason, we invest heavily in the training of our sales staff. The majority of our sales staff do not have a background in car sales, and in addition to introducing them to the business, we also train our staff regularly throughout the year", Mäkinen says.
The results are based on customer experience
The study was conducted using the mystery shopping method. The goal was to examine the service and sales processes of car sales through the eyes of the customers, based on their experiences. A total of eight customer visits were conducted to each of the car dealerships and the overall points were given based on these visits. The visits were made between March and June 2017.
This study, annually commissioned by Auto Bild, has previously focused on the customer experience offered by brand dealerships that mostly sell new cars. This year's study was the 13th in all, and by consumer request, it included a category for used car dealerships: Kamux as the largest used car dealership in Finland, and also three brand dealerships that have significant trade-in car operations, namely Rinta-Joupin Autoliike Oy, Laakkonen and J. Rinta-Jouppi.
Read more about the study: Auto Bild Finland 12/2017
Further enquiries
Jussi Mäkinen, Country Director, Kamux Finland, +358 50 590 5860
Satu Heikkilä, Director of Communications and Marketing, Kamux Corporation, +358 400 629 337
Kamux Corporation is a retail chain specializing in the sale of used cars and related integrated services that has grown rapidly. The first Kamux car showroom started its operations in 2003 in Hämeenlinna, Finland and the company currently has 39 car showrooms in Finland, nine in Sweden and two in Germany Since its foundation, the company has sold more than 150,000 used cars, of which 36,290 were sold in 2016. Kamux's revenue reached EUR 405 million in 2016. Kamux employed 552 employees at the end of 2016, of which 272 were permanent employees. The shares of Kamux are listed on Nasdaq Helsinki.
www.kamux.com