38 per cent sustainability labelled fashion at KappAhl

In one year, KappAhl has increased the proportion of sustainability labelled fashion range with sixty per cent, from 24 to 38 percent.
     “Our ambitious sustainability work have produced results,” says CEO Danny Feltmann, who also emphasizes that the work untiringly goes on.
      “The goal is for our share of sustainable fashion to continue increasing every year.”

More sustainable garments in the customers' closets - it's a priority for KappAhl, who now has taken a big step on the way there. 38 percent of the range as of today is sustainability labelled, compared with a year ago when the number was 24 percent.
     “This is the only possible way forward to create a sustainable business,” says KappAhl's CEO Danny Feltmann and continues:
     “Sustainability and profitability are two sides of the same coin for us.”

In 2020, all cotton in KappAhl's range is to be sustainable. Already today all cotton in for example KappAhl's men's shirts and children's collection Kaxs, is sustainable. Also, the whole baby collection Newbie is made of sustainable materials.

KappAhl's ambitious sustainability work is gathered under the concept "Future Friendly Fashion", where work is carried out in everything from materials, water consumption, and reduced use of chemicals to clothes care and textile collecting - to name some.

More information about KappAhl's sustainability work is available on the website under "Sustainability".

For more information
Fredrika Klarén, Sustainability Manager. Tel +46 704 71 55 58.
Danny Feltmann, President & CEO. Tel +46 31 771 56 61.

For photos and company information
Charlotte Högberg, Head Corporate Communications. Tel. +46 704 715 631, charlotte.hogberg@kappahl.com.


About Us

KappAhl was founded in Gothenburg in 1953 and is a leading fashion chain in the Nordic region with around 380 KappAhl and Newbie stores in Sweden, Norway, Finland, Poland and Great Britain as well as Shop Online in Denmark. Our business idea is to offer value-for-money fashion of our own design to the many people. Sustainability-labeled fashion accounts for 70 per cent of the range. Sales for 2018/2019 totaled SEK 4.9 billion and the company has approx. 4,000 employees in ten countries. More information at www.kappahl.com.





Our ambitious sustainability work have produced results - The goal is for our share of sustainable fashion to continue increasing every year.
KappAhl CEO Danny Feltmann