After the close of the first quarter of the financial year we see that KappAhl performed better than the industry in all sales markets. Sales increased by 2.4 per cent compared with the previous year, but the slowing consumption meant a continued high tempo of costly sales activities
At KappAhl, we want to contribute to better, safer lives for all children. Round Up helps us and our customers to help by simple means.
Sales for the quarter started cautiously but gradually increased. Attractive campaigns and an efficient supply chain have contributed to fewer clearance sales and a sound gross margin.
In our fifth store in the UK we introduce several exciting new features - both in terms of events and inviting like-minded brands
We are committed to continuing to play an active role in driving the system changes that need to be made in our industry. With the SAC, we can harmonise our approaches to sustainability with other players in the industry, enabling us to pull together and make a greater difference.
Modern, flexible payment solutions – both online and in stores – are part of our aim of developing a seamless KappAhl.
Every way of shopping at KappAhl should be integrated. Online and physical stores aren’t different channels; they’re two parts of the same KappAhl. The customer chooses, we deliver. Because there is always stock online, this means that items are never sold out in stores, either,
Newbie has grown in step with our customers’ unbelievable engagement. It is now truly exciting for us to establish Newbie Store in one of the world's leading fashion capitals, London.
This collection is a real bullseye: fashion-forward, and in sustainable materials
The second release of our Limited Edition collection combines high-fashion looks with sustainability, reflecting our own fashion ambitions moving forward
The quarter started cautiously but picked up towards the end. An aggressive market contributed to a higher percentage of discounted sales, which had a negative impact on the margin. Despite this, determined work on our new range strategy and pricing and campaign strategy has led to yet another good quarter.
With Limited Edition, we want to create a slightly sharper wardrobe that still has a classic feel. The pieces have straight lines with feminine touches. This is a new thinking collection that we can’t wait to launch. I’m so excited about wearing the pink coat and lace maxi dress
In the second quarter of 2016/2017 our continued clarification of the collections together with our price and campaign strategy contributed to increased sales of 6.5 per cent compared with the previous year, of which the increase in comparable stores was 1.9 per cent.
Lovisa’s idea for smart clothing is both spot on and an inspiration to us at KappAhl. We work hard to find creative solutions that promote more sustainable fashion consumption. And this is just what Lovisa has done in our competition, with her design for multifunctional dresses
By creating a garment that can be used in different ways and in different situations, you extend its lifespan. In a playful and creative way, we can actually make a smarter choice for our environment and future. Sustainability is as simple as that
Access to more sustainable fashion is an important issue. Whether as producers or consumers, we must all help to close the loop for our clothes. We need more sustainable materials and more sustainable production methods, and the clothes need to be collected in again once the consumer is finished with them.
The “Feel” concept kicks off a long-term project, which is intended to position KappAhl and create increased clarity and relevance for our target market. It feels particularly good to be launching ”Feel” with Paulina Porizkova, because she is a strong and self-confident natural beauty who provides a metaphor for the Feeling that we want to communicate
I like the black trousers that I wore for the campaign! I took three pairs home with me, but wish that I had taken them all. They fit perfectly and are extremely comfortable. Particularly
With all member benefits in one place we simplify for the customer and at the same time, we get an effective, personalized communication channel.
Our ambitious sustainability work have produced results - The goal is for our share of sustainable fashion to continue increasing every year.
KappAhl's third quarter is sound and showing a continuing positive progress. The sound result comes from our price strategy, with a focus on full price sales, and our amended campaign strategy.
We will do our utmost to contribute to the folk festival that the Eurovision Song Contest is.
The level of creativity in the competition entries surpassed our expectations. We see real potential to develop the winning entry here at KappAhl – in more ways than one.
Maria's mission is to create clear and attractive fashion for KappAhl's customer, the woman in the prime of life and her family. It is the heart of the business and I look forward to her becoming a part of this.
The second quarter outcome shows a continued strong financial position. The strong gross margin, as in the previous quarter, is a result of our pricing and campaign strategy. Lower overhead expenses in the quarter also contributed to the sound operating profit.
Through our wide variety of stores, from complete KappAhl stores to rolling out our strongest brands as single branded stores, we get the right flexibility in our establishments.
The competition is a part of KappAhl contribution in the development of ways of working towards sustainable design and manufacturing.
The first quarter was a strong quarter for KappAhl... In all, KappAhl delivers an operating margin that approaches the long-term target of ten per cent
The different penguin designs symbolise that all children are different yet unique in their own way, and that it’s important that all children be allowed to be themselves.
With his Nordic perspective and the results he has achieved during his career he has what it takes to successfully lead and develop KappAhl.
The past year has been an intermediate year for KappAhl in terms of sales and profit growth. Nonetheless, it was an important year with a great focus on initiatives for the future.
The children's messages about what ‘Fine as I am’ means to them are simple and straightforward. As we read through all the fantastic entries, we were moved and proud of the tremendous commitment shown by the children.
An important part of our plan for KappAhl is to develop strong brands and make them available to more people.
KappAhl and Mary found one another at once through their great commitment to sustainability
“Sales in the second quarter increased by 1.7% compared with the previous year and the gross margin was stable, 57.8 (57.7)%. With good Christmas sales and a well-implemented discount strategy inventories are at satisfactory levels and the operative cash flow is continuing its positive trend...”
KappAhl is one of the premier fashion suppliers for Swedish men. This obliges and our collection has something for every fashion conscious man, it is tailored and well-dressed with the right details!
The response has been amazing! Imaginative motifs and important messages have been sent in by children of all ages including entire school classes.
Unlocking the discarded textiles is one of our industry major environmental challenges. Making sustainable operations more accessible to our customers is an important key to a more sustainable textile production and use.
KappAhl, like the rest of the industry, was affected by the warm autumn. Efforts to achieve higher margins and lower costs continue. To sum up we are delivering a gross margin and operating profit in line with the previous year.
The format has met the right target audience, also for interesting new customers, and we have had very good exposure.
KappAhl shall be where our customers are, when it suits them. We see opportunities to expand our Shop Online to more markets. Next will be Poland, during the first six months of 2015.
Our sustainability work makes us strong and contributes to our increased profitability.
– I know that there are many fantastic women in the prime of life with model dreams out there, says juror Carina Ladow, who is also Vice President Assortment & Design at KappAhl. We are looking forward to give them the opportunity to realize their dreams!
KappAhl has delivered a good year... With a more stable and effective organisation our gross margin is stronger, our cost level is lower and the equity/assets ratio has improved.
KappAhl has continued to perform better than the market. The cautious consumption at the start of the quarter but the period closed strongly as range and campaigns matched demand in the warm early summer weather.
Taking care of discarded textiles is one of our industries great environmental challenges. More places for textile collection contributes to making sustainable behavior even more accessible to the many people that are our customers.
Helping children and young people feel their own value is an investment in everybody's future
In a market that remains tough KappAhl has continued to strengthen key figures. We report improved profit for the quarter of SEK 39 million compared with the previous year, the gross margin is higher and we have sound cost control.
”…Now we have the results of the first quarter we can see that KappAhl is delivering figures on a level with the previous year …”
“We are very proud of that much has been done in the area of sustainability, but we are all extremely aware that there is an infinite amount still to do. It is important that we continue on our staked out path”