KappAhl: This years Christmas Collection for childrens Charity
In keeping with tradition, at KappAhl the fashion brand is stepping out into the Christmas shopping season and encouraging its customers to contribute to the support of organisations* who work helping children and young people in need. This year, it is doing so with a specially-designed pyjama collection with a penguin motif.
“The different penguin designs symbolise that all children are different yet unique in their own way, and that it’s important that all children be allowed to be themselves,” says Fredrik Levy, Designer at KappAhl.
This year’s theme is once again "Fine as I am”. The idea behind the collection was to find a motif that reflected children’s unique personalities and qualities.
“Helping disadvantaged children is something that lies close to our hearts, and we are using this time of year – a time when we see the greatest customer flows to our stores – to highlight these organisations’* important work,” says Charlotte Högberg, KappAhl’s Head Corporate Communications.
This year’s Christmas collection, in support of disadvantaged children, is a limited children’s collection that features 100% organic cotton. The collection is a sleepwear range and includes nightdresses, pyjamas, baby pyjamas, socks and a pair of slippers. The pyjamas and nightdresses even come with a small jumper that children can put on their cuddly toys. For each garment sold, SEK 20 will be donated to the organisations’* work providing help and support to vulnerable children and young people.
The collection has been developed by KappAhl’s design team and its motif features different penguins on garments in blue, off-white and pink, with colour accents in complementary shades. The pyjamas and nightdresses are available in sizes 86-116 and the baby pyjamas in sizes 50-92. The collection is available instore and online.
With the campaign "Fine as I am", KappAhl wants to highlight organisations* working for children in need and to emphasise the message that really should be obvious – that all children and young people are fine as they are. The supported organisations’ are in contact with children and young people every day and many of them say they feel pressure – from both those around them and themselves – to be more intelligent, cooler, better looking, taller, shorter, thinner, stronger, lighter, browner, funnier and better. Quite simply, they don't feel good enough as they are.
*In Sweden, KappAhl supports Bris via the "Fine as I am" campaign, in Norway Kors på Halsen, in Finland Mannerheimförbundet and in Poland the Nobody’s Children Foundation (FDN).
For further information, please contact
Charlotte Högberg, Head Corporate Communications, tel 46 (0)70 471 56 31, email charlotte.hogberg@kappahl.com
KappAhl was founded in Gothenburg in 1953 and is a leading fashion chain in the Nordic region with close to 400 stores in Sweden, Norway, Finland and Poland. Our business idea is to offer value-for-money fashion of our own design to the many people. Sustainability-labeled fashion accounts for roughly one quarter of the range. Sales for 2014/2015 totaled SEK 4.6 billion and the company has approx. 4,000 employees in eight countries. KappAhl is quoted on Nasdaq Stockholm. More information is available at www.kappahl.com
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