KAPPAHL TO LAUNCH LIMITED EDITION TREND COLLECTION

In September, KappAhl will launch a limited edition collection of autumn’s key items for a trendy and timeless wardrobe. Drawing inspiration from the drama of dried roses, the Limited Edition collection will offer 15 stylish pieces and updated classics in materials like cashmere, satin and Tencel. Limited Edition will be available in limited numbers in selected stores and online.  

The 5th of September, KappAhl will launch the Limited Edition collection, featuring striking, eye-catching pieces and trendy silhouettes that work equally well when paired with one another or worn individually. Limited Edition consists of 15 key items, including a short, metallic-champagne down jacket, a pink coat, a lace body and a wide-leg jumpsuit. There are also tops in cashmere, satin and Tencel.

"With Limited Edition, we want to create a slightly sharper wardrobe that still has a classic feel. The pieces have straight lines with feminine touches. This is a new thinking collection that we can’t wait to launch. I’m so excited about wearing the pink coat and lace maxi dress”, says Maria Segergren, KappAhl’s vice president for assortment and design.

Limited Edition is inspired by dried roses and dramatic prints in muted tones. This feeling characterises the patterns and their colour palettes, which tastefully combine dirty pinks with burnt hues – a colour scheme that presents both beauty and drama.

Limited Edition will be available in limited numbers in selected stores and online from 5 September 2017.

For more information 
Monika Kostovska, Fashion PR and Sustainability Marketing Manager, KappAhl, tel. +46 704 71 55 56, monika.kostovska@kappahl.com

KappAhl, founded in 1953 in Gothenburg, is one of the leading Nordic fashion chains with nearly 380 stores in Sweden, Norway, Finland and Poland as well as Shop Online. Our mission is to offer value-for-money fashion of our own design with wide appeal. More than half of the range is sustainability labelled. In 2015/2016 sales were SEK 4.7 billion and the number of employees was about 4,000 in nine countries. KappAhl has been listed on Nasdaq Stockholm since 2006. More information is available at www.kappahl.com

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KappAhl was founded in Gothenburg in 1953 and is a leading fashion chain in the Nordic region with 380 KappAhl and Newbie stores in Sweden, Norway, Finland, Poland and Great Britain as well as Shop Online. Our business idea is to offer value-for-money fashion of our own design to the many people. Sustainability-labeled fashion accounts for 57 per cent of the range. Sales for 2017/2018 totaled SEK 4.8 billion and the company has approx. 4,000 employees in ten countries. KappAhl is quoted on Nasdaq Stockholm. More information at www.kappahl.com

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With Limited Edition, we want to create a slightly sharper wardrobe that still has a classic feel. The pieces have straight lines with feminine touches. This is a new thinking collection that we can’t wait to launch. I’m so excited about wearing the pink coat and lace maxi dress
Maria Segergren, KappAhl’s vice president for assortment and design