KappAhl launches the Glenn Strömberg Collection
Today, Thursday, KappAhl launches its renowned design collaboration with Swedish sports legend Glenn Strömberg.
- KappAhl is one of the premier fashion suppliers for Swedish men, says Carina Ladow, KappAhl's Vice President Assortment and Design. This obliges and our collection has something for every fashion conscious man, it is tailored and well-dressed with the right details!
The Glenn Strömberg Collection is designed by KappAhl's design team in collaboration with Glenn Strömberg and consists of stylish fashion with Italian influences. Glenn has been involved in the development of the collection, he stands model and will also promote the collection at launch.
Today, the sports legend is present for the launch in the KappAhl store in Nordstan, Gothenburg, between 12-18 hrs. Tomorrow, Friday, he will be present in the KappAhl store in Täby, between 12-17 hrs.
The Glenn Strömberg Collection is launched at Shop Online and in one hundred selected KappAhl stores. List of stores is available on KappAhl's website under Customer Service / Find store.
About the Glenn Strömberg Collection
Glenn Strömberg is the Swedish soccer legend who became a sports commentator and now takes a step into the fashion industry along with KappAhl. Glenn Strömberg has been living in Italy for the last 30 years, where the focus on fashion is great. He has brought with him the Italian fashion influences to KappAhl and the result of the collaboration is a unique collection where each man can find affordable, well-tailored garments with an Italian touch.
The key items of the collection are tailored blazers, stylish shirts and pants. There is an additional focus on the garments inside, where the lining materials are in different patterns. The collection also consists of t-shirts, jackets, shorts and trendy accessories with stylish details, such as Glenn Strömberg's number as a soccer player, number 7, which is visible on different pins, buttons and embroidery.
For more information, please contact:
Carina Ladow, Vice President Assortment & Design. Tel. 46 (0)704-71 57 02, e-mailcarina.ladow@kappahl.com
Charlotte Högberg, Head Public Relations. Tel. 46 (0)704-71 56 31, e-mail charlotte.hogberg@kappahl.com
KappAhl was founded in 1953 and is a leading fashion chain in the Nordic region with nearly 400 stores in Sweden, Norway, Finland and Poland together with Shop Online. KappAhl offers good-value fashion of its own design to a wide range of consumers – women, men and children – with a particular focus on women in the mid-life age range. 19% of the range is sustainability labelled. In 2013/2014, the turnover was SEK 4.7 billion and the number of employees approx. 4,000. KappAhl is quoted on NASDAQ Stockholm. For more information, please visit www.kappahl.com.
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