KappAhl: Sustainable fashion in new contest for young designers

KappAhl Sustainable Design Contest starts today and challenges fashion and textile students to create sustainable design solutions for the future.
     "The competition is a part of KappAhl contribution in the development of ways of working towards sustainable design and manufacturing," says KappAhl's Head of Design, Paul Laing, explaining the idea behind the contest.

More than 80% of a product's environmental impact is determined at the drawing board, making sustainable design an area with tremendous potential and plenty of room for experimentation and creative ideas. This is why KappAhl is launching its KappAhl Sustainable Design Contest for textile and fashion design students in Sweden, Finland, Norway and Poland.

The panel of judges consits of fashion icon Emilia de Poret, Kate Goldsworthy, who is Senior Research Fellow in Textiles Environment Design (TED) in London, , KappAhl's Head of Design Paul Laing, KappAhl's designer Karin Verdoes, and Eva Kindgren de Boer, Sustainability Manager for KappAhl's production activities.

The KappAhl Sustainable Design Contest will run from 25 January to 17 March 2016. The winner will receive support from KappAhl's designers to transform his or her idea into reality and will visit one of KappAhl's production countries for a trip on the theme of sustainable production.

Find out more about the KappAhl Sustainable Design Contest at www.kappahl.com/designcontest

For further information, please contact
Charlotte Högberg, Head Corporate Communications, tel 46 (0)70 471 56 31, email charlotte.hogberg@kappahl.com

KappAhl wants to create good-quality, affordable fashion – manufactured with respect and consideration for people and the environment. KappAhl Sustainable Design Contest challenges fashion and textile students to create sustainable design solutions for the future.

KappAhl was founded in Gothenburg in 1953 and is a leading fashion chain in the Nordic region with nearly 400 stores in Sweden, Norway, Finland and Poland. KappAhl's business concept is to offer its own line of affordable fashion to a wide range of consumers. Sustainable label products account for about one quarter of the range.

Sales for the 2014/2015 period totalled SEK 4.6 billion and the company has approximately 4,000 employees in eight countries. KappAhl's shares are listed on the Nasdaq Stockholm exchange.More information is available at www.kappahl.com

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About Us

KappAhl was founded in Gothenburg in 1953 and is a leading fashion chain in the Nordic region with 380 KappAhl and Newbie stores in Sweden, Norway, Finland, Poland and Great Britain as well as Shop Online. Our business idea is to offer value-for-money fashion of our own design to the many people. Sustainability-labeled fashion accounts for 57 per cent of the range. Sales for 2017/2018 totaled SEK 4.8 billion and the company has approx. 4,000 employees in ten countries. KappAhl is quoted on Nasdaq Stockholm. More information at www.kappahl.com

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The competition is a part of KappAhl contribution in the development of ways of working towards sustainable design and manufacturing.
KappAhl's Head of Design, Paul Laing