Indulge in some romance with KappAhl’s Vintage Stories collection

Lace. Embroidery. Nostalgia. And a fabulous dose of self-confidence. 
This season’s Vintage Stories collection bears the clear stamp of the ’70s folklore trend, with a romantic yet modern twist. Plus with matching outfits for your mini-yous. 

On 29 April KappAhl is set to launch this season’s pre-summer collection, inspired by the ’70s. The collection comprises 12 pieces that give a sense of modern nostalgia, including dresses with embroidery and smocking, blouses with sheer lace and frills, and kimonos with matching trousers. The fabric and details are tastefully combined with unique patterns, and a modern touch comes courtesy of the wardrobe heroes – the jeans – which update the romantic look.

The collection also features matching garments for children, allowing you and your mini-you to co-ordinate in a matching dress, kimono set and jumpsuit. There are three mini products in total. The collection comes in a soft colour palette that puts the spotlight on off-whites, dark browns, washed aqua and light beige hues. The patterns are inspired by hand-painted folklore motifs, bringing a dynamism to the collection. 

-    “Spring’s Vintage Stories collection is feminine, romantic and modern. We have worked on updated volumes and silhouettes, which you can also match with your mini clotheshorse,” says designer Karl-Wilhelm Björk. 

The collection will drop in stores and on KappAhl.com on 29 April. Prices from SEK 349. 


For more information, please contact
Olivia Larsson, PR responsible, KappAhl Sweden, 
tel. +46 704 71 58 47, olivia.larsson@kappahl
 

KappAhl was founded in Gothenburg in 1953 and is a leading fashion chain in the Nordic region with 380 KappAhl and Newbie stores, including Shop Online, in Sweden, Norway, Finland, Poland and Great Britain. Our business idea is to offer value-for-money fashion of our own design to the many people. Sustainability-labeled fashion accounts for 58 per cent of the range. Sales for 2018/2019 totaled SEK 4.9 billion and the company has approx. 4,000 employees in ten countries. KappAhl is quoted on Nasdaq Stockholm. More information at www.kappahl.com

About Us

KappAhl was founded in Gothenburg in 1953 and is a leading fashion chain in the Nordic region with 380 KappAhl and Newbie stores in Sweden, Norway, Finland, Poland and Great Britain as well as Shop Online. Our business idea is to offer value-for-money fashion of our own design to the many people. Sustainability-labeled fashion accounts for 57 per cent of the range. Sales for 2017/2018 totaled SEK 4.8 billion and the company has approx. 4,000 employees in ten countries. KappAhl is quoted on Nasdaq Stockholm. More information at www.kappahl.com

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Quotes

Spring’s Vintage Stories collection is feminine, romantic and modern. We have worked on updated volumes and silhouettes, which you can also match with your mini
Karl-Wilhelm Björk, designer