Modern classics, retro sport and colour explosions in this spring’s Limited Edition

This March, KappAhl launches its much-anticipated new Limited Edition collection. Bold, timeless, and strongly influenced by retro sport styles, the collection embraces spring’s colours, creating an updated wardrobe with new silhouettes and details. 

-    “This spring’s Limited Edition will hit stores just as we are starting to dream of the perfect spring wardrobe. The collection is influenced by retro sport styles, combined with a more preppy look. We have challenged the classic base of the collection with new volumes and peppy colours, to create a wonderfully fresh spring look,” says KappAhl’s designer Karl-Wilhelm Björk. 

KappAhl is set to launch this spring’s Limited Edition collection on 4 March. The spring collection is inspired by retro sport styles, combined with a preppy feel. The result is a timeless and modern wardrobe that oozes self-confidence. The collection features wardrobe musts such as jeans, a shirt, trench coat and chequered suit, but with a fresh twist. The garments have new volumes, details and colours. The retro-sport influence makes itself felt through polo-necks with zips, drawstrings and slits, which adorn dresses, crop tops, denim sets, a raincoat and, of course, a hoodie. 

This spring’s Limited Edition collection comes in yellow, red, orange and green, with white and blue accents. The collection comprises 15 garments, which provide an updated, full-colour spring wardrobe. All cotton items are from more sustainable sources.

The collection will be launched in select stores and online from 4 March. Prices from 34,99€.

For more information, please contact 
Olivia Larsson, PR responsible, KappAhl Sweden, 
tel. +46 704 71 58 47, olivia.larsson@kappahl

For press loans, please contact
EKPR & Kommunikation, tel. (+46) 08-667 22 06, info@ekpr.com 

KappAhl was founded in Gothenburg in 1953 and is a leading fashion chain in the Nordic region with 380 KappAhl and Newbie stores, including Shop Online, in Sweden, Norway, Finland, Poland and Great Britain. Our business idea is to offer value-for-money fashion of our own design to the many people. Sustainability-labeled fashion accounts for 58 per cent of the range. Sales for 2018/2019 totaled SEK 4.9 billion and the company has approx. 4,000 employees in ten countries. KappAhl is quoted on Nasdaq Stockholm. More information at www.kappahl.com

About Us

KappAhl was founded in Gothenburg in 1953 and is a leading fashion chain in the Nordic region with 380 KappAhl and Newbie stores in Sweden, Norway, Finland, Poland and Great Britain as well as Shop Online. Our business idea is to offer value-for-money fashion of our own design to the many people. Sustainability-labeled fashion accounts for 57 per cent of the range. Sales for 2017/2018 totaled SEK 4.8 billion and the company has approx. 4,000 employees in ten countries. KappAhl is quoted on Nasdaq Stockholm. More information at www.kappahl.com

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Quotes

This spring’s Limited Edition will hit stores just as we are starting to dream of the perfect spring wardrobe. The collection is influenced by retro sport styles, combined with a more preppy look. We have challenged the classic base of the collection with new volumes and peppy colours, to create a wonderfully fresh spring look
Karl-Wilhelm Björk, designer at KappAhl