Designs by children for charity at KappAhl

Report this content

KappAhl has again organised a design competition for charity* where children describe in images and words what "Fine as I am" means to them. Now the winning entries have been chosen by an unanimous jury. The motifs will be printed on t-shirts sold to raise money for charity* in KappAhl stores and Shop Online from mid-August.
     "The response has been amazing! Imaginative motifs and important messages have been sent in by children of all ages including entire school classes", says KappAhl's Head Public Relations Charlotte Högberg.

In 2014 KappAhl launched the "Fine as I am" campaign for the work for children’s rights. The campaign also started this year with a competition in which children designed a t-shirt motif that shows what "Fine as I am" means to them. This year's winners are Zofia, aged 10, from Ostrówek in Poland, and Emma, aged 9, from Svedala in Sweden. Their winning motifs will now be printed on t-shirts and sold from mid-August in all of the countries with KappAhl stores, to raise money for the children's rights organisations* being supported.

See the film about "Fine as I am" (in Swedish)and hear children talking about an important issue.

For further information, please contact
Charlotte Högberg, Head Public Relations, tel 46 70 471 56 31, email

"Fine as I am": With the campaign "Fine as I am", KappAhl wants to highlight the work of children’s rights organisations and emphasise the message that really should be obvious – that all children and young people are fine as they are. The supported children’s rights organisations have contact with children and young people every day and many of them say they feel pressure both from those around them and from themselves to be more intelligent, cooler, better looking, taller, shorter, thinner, stronger, lighter, browner, funnier and better. They quite simply don't feel they are good enough as they are.

 *In Sweden, KappAhl supports Bris via the "Fine as I am" campaign, in Norway Kors på Halsen, in Finland the Mannerheim League for Child Welfare and in Poland the Nobody’s Children Foundation (FDN).

KappAhl was founded in 1953 and is a leading fashion chain in the Nordic region with nearly 400 stores in Sweden, Norway, Finland and Poland together with Shop Online.  KappAhl offers value-for-money fashion of its own design to a wide range of consumers – women, men and children – with a particular focus on women in the prime of life. 19% of the range is sustainability labelled. In 2013/2014, turnover was SEK 4.7 billion and the number of employees approx. 4,000. KappAhl is quoted on Nasdaq Stockholm. For more information, please visit






The response has been amazing! Imaginative motifs and important messages have been sent in by children of all ages including entire school classes.
KappAhl's Head Public Relations, Charlotte Högberg