Easier to find the right bra - only at KappAhl
The right size and shape of the bra makes a big difference, both on the outside and on the inside. Many women can identify with the feeling that occurs after having browsed bra hangers and looking for sizes and models, all in vain. As the first fashion chain in the world KappAhl is now hanging their bra assortment after cup size in store, an effort that will make it easier for customers to find the right bra.
Finding the perfect bra is difficult. As the first fashion chain in the world, KappAhl has chosen to hang Creem collection sorted by the cup size in the store, which will make it easier for customers to find their size. Now all women can find the right bra at KappAhl.
- When launching our popular Creem collection this fall, we have taken the opportunity to facilitate our customer preferences by making it easier to find the right model, cup and size, says Carina Johansson Design and Purchasing manager Underwear at KappAhl.
In addition to the new hanging after cup size KappAhl has also produced a bra guide, available in stores and on the company website, where you can read more about the various models and their features.
- The department store chain Debenhams in the UK performed a survey among their customers which revealed that as many as 85% of the women wore the wrong bra size. Our aim is to contribute to a change in these statistics, says Carina Johansson.
The Creem collection is feminine, sensual and classically timeless. The materials are selected with care and provide a luxurious and comfortable feeling. The selection is wide with different models in cup sizes A-E. The colors are classic and useful: black, white and skin tone. To enhance the luxurious feel Creem also includes matching briefs in several feminine models.
For further information and images please contact:
Carina Johansson, Design and Purchasing manager Underwear, tel +46 704 71 55 27
Charlotte Högberg, tel +46 704 71 56 31, e-mail charlotte.hogberg @ kappahl.com
7 OUT OF 10 SWEDES CHOOSE TO GO INTO A KAPPAHL STORE*
KappAhl is a leading fashion chain with more than 380 stores and almost 4,900 employees in Sweden, Norway, Finland, Poland and the Czech Republic. KappAhl sells affordable fashion to a wide range of consumers – women, men and children – with a particular focus on women in the 30 to 50 age group with families. All KappAhl garments are designed by our own fashion team. In 1999, KappAhl was the first fashion chain in the world to receive environmental management standard certification. KappAhl’s sales for the 2010/2011 financial year reached almost SEK 5 billion and its operating income was SEK 222 million. KappAhl is quoted on Nasdaq OMX Stockholm. More information is available on www.kappahl.com.
*Source: Orvesto Konsument 2011
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