KappAhl debuts a new classic collection
The Swedish fashion chain KappAhl brings a sharper focus to Hampton Republic 27. This stylish brand has already enjoyed considerable success in the men's department and is now to be expanded with a range of clothing for women.
KappAhl's Managing Director Johan Åberg explains, "Women are our key customers and this is a strategic move to create an even stronger bond with them. We are broadening our range of products and inviting new customers to come to KappAhl".
With the launch of Hampton Republic 27 for women, KappAhl is extending its range and introducing a new collection of classic fashion that won't go out of style. The collection is being given its own store concept with its own space and is to feature strongly in the general KappAhl shopping experience.
"Our designers were given the task of inspiring the customer by creating a classic wardrobe with a contemporary twist, lots of mix and match options and a style that can be worn to work and on other occasions," says KappAhl's Vice President Assortment & Design, Carina Ladow. "We have been particularly careful with quality and details and to create a collection that will remain stylish and fashionable over time."
The KappAhl designer team has drawn inspiration for Hampton Republic 27 from The Hamptons, the holiday retreat of stressed-out city dwellers, a few hours' drive from New York City along Route 27. Here, the dressy, metropolitan look is left behind for a more pleasant, relaxed lifestyle. The Hampton Style is underpinned by an unspoken dress code: "Always look great, no matter what the occasion".
- Hampton Republic 27 will be available in all KappAhl stores from Tuesday 19th March, 2013.
- Photos of the spring collection can be downloaded from the KappAhl image bank.
- Watch the first film about Hampton Republic 27.
The items in the Hampton Republic 27 collections are produced in compliance with the same strict chemical regulations as for all KappAhl products, for example, allergenic and carcinogenic dyes are prohibited.
For more information, please contact:
Carina Ladow, Vice President Assortment & Design. Tel. 46 (0)704-71 57 02, e-mailcarina.ladow@kappahl.com
Charlotte Högberg, Head of Communications. Tel. 46 (0)704-71 56 31, e-mail charlotte.hogberg@kappahl.com
KappAhl was founded in 1953 and is a leading fashion chain with 400 stores and 4,500 employees in Sweden, Norway, Finland, Poland and the Czech Republic. KappAhl sells affordable fashion to a wide range of consumers – women, men and children – with a particular focus on women in the 30 to 50 age group with families. All KappAhl garments are designed by our own fashion team. KappAhl was the first fashion chain to be environmentally certified, in 1999. KappAhl’s sales for the financial year 2011/2012 totalled approximately SEK 4.6 billion. KappAhl is quoted on NASDAQ OMX Stockholm. More information is available at www.kappahl.com.
*Source: Orvesto Konsument 2011
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