KappAhl develops to reduce environmental impact
KappAhl's effort to reduce the environmental impact continues. In fiscal year 2011/2012 the fashion chain transported over 60 million articles from the distribution center in Mölndal, Sweden to all stores in Sweden, Norway, Finland, Poland and the Czech Republic. Now KappAhl has contributed to the development of a logistics analysis to reduce the environmental impact of transport.
In partnership with logistics company Geodis Wilson, KappAhl has participated in a project that resulted in a unique logistics analysis. The project describes what may happen in the future if important variables in the transport industry are changing and what should be monitored and addressed. The end result will be presented in an app where different scenarios can be simulated.
– The environment will become an even bigger issue in the coming years. For us, it feels natural to use modern technology to continue keeping one step ahead, says Elenor Loyd, KappAhl’s environmental manager.
The model provides an overview of the entire logistics system, and how companies can plan their future transport depending on what verdict different parameters give. One of the parameters is the filling ratio.
– By filling our transport units in the best way we can reduce the environmental impact per article transported, explains Elenor Loyd.
One of the fashion chain's priority activities in sustainability going forward, is to enhance the customer’s conscious choice regarding sustainable fashion.
– Our customer should be aware that in addition to sustainable fashion in our stores, we work with sustainability issues through the entire chain, from production to recycling of textiles. An important part of this is how our fashion reaches the customer, says Elenor Loyd.
Follow us on Twitter: @FFFbyKappAhl
A few milestones in KappAhl’s sustainability work
2012 Development of a new tool to clearly weigh the environmental aspect when purchasing transportation
2011 20 percent of the product range consists of eco-labeled fashion and carbon dioxide emissions from transport reduced by 32 percent in 2010/2011 compared to the year before
2010 Member of Business for Social Responsibility, BSR
2008 Join the transport collaboration Clean Shipping
2007 Member of the Better Cotton Initiative, BCI
2004 Member of the Business Social Compliance Initiative, BSCI (until 2010)
2000 Donate unsold clothes to charity organisations
1999 The first fashion chain in the world to be environmentally certified according to ISO 14001
1998 The first environmental policy
1997 The first Code of Conduct
1993 The first collection of “eco-clothes”
For more information:
Elenor Loyd, Environmental Manager, tel. +46 704 715595, elenor.loyd@kappahl.com
Annette Björklund, tel. +46 704 715542, annette.bjorklund@kappahl.com
KappAhl is a leading Nordic fashion chain with more than 380 stores and close to 4 900 co-workers in Sweden, Norway, Finland, Poland and the Czech Republic. KappAhl designs, markets and sells value-for-money fashion and focus in particular on women 30-50 years of age. During the financial year 2010/2011, KappAhl had sales of nearly SEK 5 billion, with an operating profit of SEK 222 million. KappAhl shares are listed on the NASDAQ OMX Stockholm. In 1999, KappAhl was the first fashion chain to receive environmental management standard certification. Further information is available at www.kappahl.com.
Tags: