Kappahl launches a new collaboration for its brand kay/day with Sanna Jörnvik Déman

Kappahl is launching part two of its brand design collaboration with digital creator Sanna Jörnvik Déman – an autumnal capsule collection that combines stunning materials with timeless design. With lovely autumn evenings in mind, they have created a beautiful and versatile collection in earthy tones that suits all the moments of autumn. The collection will be launched in stores and online on October 16th. 

- In collaboration with Sanna, we have visualized and created a collection together that lifted kay/day's aesthetic to a new dimension. The fact that Sanna already genuinely likes kay/day has made the process even more rewarding. Her perspective and personality have given it an extra edge," says Gabrielle Grennard, designer for kay/day at Kappahl Group.  

It was a couple of years ago that creator and influencer Sanna Jörnvik Déman discovered kay/day. Now, two years later, her name is on two unique collections - a result of the exciting design collaboration with the team behind kay/day.  

-The collection is exactly what I want to wear in the fall. Soft garments in a timeless and classic design that gives a nice, feminine silhouette. This autumn, I will use the knitted lounge sets every day," says Sanna about the new collaboration.  

The capsule collection consists of both everyday and lounge pieces, made to be loved for a long time to come. All in well-crafted, tasteful design with a focus on structures, details and carefully selected materials that keep you warm in the autumn and winter months. Garments to live in from morning to night - from nights at home to days on the town.  

As always, kay/days garments are made from carefully selected materials, here with a focus on RWS-certified, undyed wool in its natural colour palette.

Johanna Flemström
Communication Manager
johanna.flemstrom@kappahl.com

About Kappahl Group
Founded in 1953 in Gothenburg, Sweden, the Kappahl Group is a leading fashion chain in the Nordics, with around 360 Kappahl and Newbie stores in Sweden, Norway, Finland, Poland and the UK, and online in more than 20 markets throughout Europe and Asia. We want to make a difference in the fashion world and to lead the way by always keeping our promises: taking care of the world around us and minimizing the environmental impact for each garment. And at the same time fulfil our employee promise "We promise you the right to always be yourself - a place to belong”. The Kappahl team consists of some 4,000 colleagues in nine countries, all with different backgrounds, ages, skills and styles. Our common motivation is to create a responsible world of fashion and offer fashion to a wide variety of people and lifestyles. A responsible fashion that feels right, for the bearer and for the world we live in. Today, more than 85% of the products are made of certified and/or preferred materials. Our goal is 100% by 2025 and Kappahl Group’s overall climate goal is to halve the value chain's climate emissions by 2030. More information at www.kappahl.com.