KappAhl launches Shop Online in Poland

Today KappAhl expands its e-commerce to Poland. With responsive design and modern technology the fashion chain is now available to customers all over Poland – around the clock, every day.
      “It is the customer who decides when and how she wants to go shopping, says KappAhl's Vice President Marketing Joakim Holmstrand. Now KappAhl is present around the clock also in Poland. and therefore on all our existing sales markets.

KappAhl's e-commerce in terms of sales has experienced strong growth since its launch in 2011. Sales have been further strengthened by the technical development that has taken place since.

The fashion chain follows the customers' consumption patterns closely in order to contribute to easy and inspiring shopping.
      “Customers are preparing their purchases more and more online today. Therefore it requires more of KappAhl in the form of presence and a clear concept, says Joakim Holmstrand. For the customer it is about the facts that everything needs to be very clear, they shall recognize KappAhl whether they are on Shop Online or in a physical store.”

KappAhl Shop Online Poland is available at www.kappahl.pl

For further information
Joakim Holmstrand, Vice President Marketing. Tel. 46 704 715 664, joakim.holmstrand@kappahl.com
Charlotte Högberg, Head Corporate Communications. Tel. 46 704 715 631, charlotte.hogberg@kappahl.com

KappAhl was founded in Gothenburg in 1953 and is a leading fashion chain in the Nordic region with close to 400 stores in Sweden, Norway, Finland and Poland. Our business idea is to offer value-for-money fashion of our own design to the many people. Sustainability-labeled fashion accounts for roughly one quarter of the range. Sales for 2014/2015 totaled SEK 4.6 billion and the company has approx. 4,000 employees in eight countries. KappAhl is quoted on Nasdaq Stockholm. More information is available at www.kappahl.com

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