KappAhl opens up for textile collection in store
This coming fall fashion chain KappAhl opens up for collection of textiles for reuse and recycling in their stores.
– Taking care of discarded textiles is one of our industries great environmental challenges, says KappAhl's Head Sustainability Fredrika Klarén. More places for textile collection contributes to making sustainable behavior even more accessible to the many people that are our customers.
Studies show that people in Sweden throw away more than half of the textiles that are put on the market in the bin for incineration. During a few weeks in August KappAhl will, in some of its stores, evaluate collecting discarded textiles for reuse and recycling. The plan is to launch the service in all of KappAhl’s stores this autumn.
– There are many important uses for discarded textiles, says Frederica Klarén. Our aim is for them to be reused in different ways, for example in the development of technology to produce new textile fibers from recycled materials.
For further information
Fredrika Klarén, Head Sustainability. Tel. +46 704 71 5558, fredrika.klaren@kappahl.com
Charlotte Högberg, Head Public Relations. Tel. +46 704 71 56 31, charlotte.hogberg@kappahl.com
KappAhl, founded in 1953, is one of the Nordic region’s leading fashion retailers with close to 400 stores in Sweden, Norway, Finland and Poland, and Shop Online. KappAhl offers value-for-money fashion of its own design to the many people – men, women and children, with a special focus on women in the prime of life. 18% of the range is sustainability labeled. In 2012/2013, sales were SEK 4.8 billion and the number of employees approximately 4,500. KappAhl is quoted on Nasdaq OMX Stockholm. For more information, go to www.kappahl.com.
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