Newbie and Boråstapeter launch new wallpapers for children’s interiors
The collaboration between Newbie and renowned wallpaper brand Boråstapeter started back in 2019, and in 2020, a complete collection of wallpapers was warmly received by consumers. Two brands, prominent in their respective markets, teamed up to make the magic happen, and are now launching another six wallpapers.
“We have a treasure trove of Newbie’s designs, which our customers love wearing and dressing their little ones in, and decorating nurseries and children’s play areas with. Following the successful 2019 launch, we felt it was time for a new collection in collaboration with Boråstapeter. This time, the designs are sourced from beautiful flowering meadows and the playful forest,” says Anne-Charlotte Lindquist, Newbie Brand Manager.
“The Forest Friends print, already a design classic, is due out now in two new colours – brown and steel blue. The wallpaper features foxes, hares, badgers and other wildlife peeking out from the forest vegetation. The new Minou design also presents magical fauna in a forested fairytale of squirrels, rabbits, frogs and wood mice in amongst wild flora and toadstools. The wallpaper is printed using a technique accentuating the hues and transitions, and the fine texturing of the original watercolour illustration. Nomi with its rose design, Newbie’s signature motif, is romantic and timeless and adorable as wall decor. The stunning floral motifs rest on a creamy beige or pink background. Maja Olsbo, Creative Designer with Newbie, explains that the release will feature three designs in two colourways.
“Our collaboration was a success from the outset. Newbie’s design universe is all about caring attention to detail. The stories and the soft, gentle colours perfectly match Boråstapeter’s vision of creating wallpapers with timeless appeal. The collaboration also provides a unifying, holistic style for home interiors, and, not least, a caring approach to the little ones we love, who will be stimulated by these stunning motifs,” explains Sissa Sundling, Chief Designer at Boråstapeter.
Prices: SEK 599 for Forest Friends and Nomi. Minou, SEK 999. Design: Newbie and Sissa Sundling & Noomi Spange, Boråstapeter.
The collection launch date is 9 February, and the designs will be available to purchase from borastapeter.com and select retailers together with newbiestore.com and kappahl.com.
For more information and photos, contact
Anna Tichy, Social Media & Influencer Specialist, Kappahl: anna.tichy@kappahl.com, +46 (0)31 771 55 00.
Newbie’s story began in 2010, when the designers at the Swedish fashion retail chain Kappahl created a babywear collection founded on the keywords timeless, sustainable and affordable, with a mission for the garments to be handed down from one generation to the next. Newbie came into being at just the right time and soon gained a cult following. A community of "Newbie Lovers" instantly adopted the brand, and their engagement has influenced both the design and range and created a large second-hand market for the collections – all in line with Newbie's focus on sustainability. The first Newbie Store opened in Stockholm in 2014. Today there are Newbie Stores in Sweden, Norway, Finland, Poland and the UK. Newbie is a lifestyle brand within the Swedish fashion group Kappahl. For more information, please visit kappahl.com/newbie.
