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Kekkilä-BVB, the European market leader in horticulture expands business to China

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As part of its growth strategy Kekkilä-BVB expands its business to the horticultural market in China in full scale. Kekkilä-BVB’s brands, Kekkilä Professional and BVB Substrates are already having a strong foothold in the Chinese market. Sustainability is at the core of Kekkilä-BVB’s business and supporting China’s high ambitions in sustainability developments. Water is a rare and expensive resource in China. Kekkilä-BVB’s substrates that lower water usage and require less fertilisers will bring savings for growers and enable more efficient use of these important resources. Kekkilä-BVB’s new office is located in the famous port city of Qingdao in Shandong province.

Already well trusted brands of Kekkilä-BVB in the Chinese market, Kekkilä Professional and BVB Substrates for professional growing offer a wide product portfolio with qualities that stimulate and support desired plant growth. Chinese horticulture and vegetable production is going soilless fast, investments are  flowing into high tech greenhouses and substrates are in high demand. By establishing an office in China with local personnel Kekkilä-BVB is providing sales and after sales support in Chinese for this growing but demanding market.  

“This is an important step in our growth strategy. With our solid experience, knowhow and production capacity we are best positioned to work together with the professional growers in the Chinese market to ensure future food production sustainably”, says Juha Mäkinen, CEO of Kekkilä-BVB.

Main benefits our products bring to Chinese greenhouse growersKekkilä-BVB products offer consistent performance and good properties throughout the growing period. A maximum enhancement of root development can be gained thanks to a strong and stable structure with very low dust content as well as proper drainage and over-all hydro dynamics. Company’s local professionals ensure that growers will find the correct substrate for their growing needs.“We can cater to the growers in China with a wide variation of standard blends, as well as tailored substrates to fit the exact needs of different crops, varying growing conditions and for larger individual growers. All our substrates have one thing in common: the use of high-quality raw materials. An elementary part of our offering is sharing the knowhow in growing.” says Guido Linders, Director BU Professional growing of Kekkilä-BVB.

For more information please contact:
Alexander Kovachevich, Area Manager, Professional growing, Kekkilä-BVB, China,   alexander.kovachevich@kekkila-bvb.com,   tel. +86-15925178097,  +358 20 790 4877
Tao Yang  杨涛     Sales Manager for South China and Softfruits substrates, tao.yang@kekkila-bvb.com, +8618938696923        
Hao Zhang  张浩    Sales Manager for North China and Mushroom casings, hao.zhang@kekkila-bvb.com, +8613780680306     
Guido Linders, Director BU Professional growing, Kekkilä-BVB,   guido.linders@kekkila-bvb.com, tel. + 31653273109                                

Alexander Kovachevich, Area Manager, Professional growing, Kekkilä-BVB, China,  alexander.kovachevich@kekkila-bvb.com,   tel. +86-15925178097,  +358 20 790 4877

Kekkilä-BVB is the European leader in horticulture. We provide products and services for professional greenhouse growers, consumers and landscapers to over 100 countries worldwide. We have strong product brands within the professional and consumer growing markets, trading under the names of BVB Substrates, Kekkilä Professional, BVB Landscaping, Kekkilä Garden, Hasselfors Garden, Jardino and Florentus. Together with our customers we grow for a better future. Kekkilä-BVB is a part of Neova Group. www.kekkila-bvb.com

Tags:

sustainability Horticulture Kekkilä BVB growing media substrates horti

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Quick facts

Kekkilä-BVB is one the largest growing media suppliers in Europe.
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Kekkilä-BVB has a 300-million-euro turnover
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Kekkilä-BVB employs over 500 people in Finland, Sweden, the Netherlands, Germany, Estonia, Spain, China and USA.
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Main markets today are in the Nordic countries and the Netherlands and Kekkilä-BVB*s products are available globally in more than 100 countries.
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Main customer segments are professional growers, retail and consumers, landscapers and raw material customers.
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Kekkilä-BVB's brands for professional growers are Kekkilä Professional and BVB Substrates, for landscapers Kekkilä, Hasselfors Garden and BVB Landscaping and for the consumers Kekkilä, Hasselfors Garden, Florentus and Jardino.
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Quotes

This is an important step in our growth strategy. With our solid experience, knowhow and production capacity we are best positioned to work together with the professional growers in the Chinese market to ensure future food production sustainably
Juha Mäkinen, CEO Kekkilä-BVB
We can cater to the growers in China with a wide variation of standard blends, as well as tailored substrates to fit the exact needs of different crops, varying growing conditions and for larger individual growers. All our substrates have one thing in common: the use of high-quality raw materials. An elementary part of our offering is sharing the knowhow in growing.
Guido Linders, Director BU Professional growing, Kekkilä-BVB