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    Returning fashion customers send back more than new shoppers, Kustom report shows

    Fashion merchants face a clear loyalty paradox: the customers who return to shop again are also the ones who return the most products. That is the key finding of Behind the returns, a new report from Kustom analyzing return behavior across 78.6 million online purchases in Sweden, Norway and Finland. The highest return rates of all belong to young Swedish women, who send back more than a third of the value they spend.Behind the returns covers orders from 1,551 connected e-commerce merchants in Sweden, Norway and Finland. The report shows that returns are primarily a fashion phenomenon,

    Kustom partners with WooCommerce: expanding reach across one of the world’s largest e-commerce networks

    Kustom is entering a partnership with WooCommerce, one of the world’s most widely used e-commerce platforms. Through the integration, Kustom’s checkout will become available to WooCommerce’s network of more than 4 million active online stores across more than 200 countries. As part of the partnership, Kustom will become a recommended checkout solution for Nordic merchants within WooCommerce’s ecosystem, strengthening its global reach and giving more merchants access to a checkout built for high conversion, low complexity and greater control.WooCommerce is an open-source e-commerce platform

    Kustom integrates Ingrid directly into the checkout for smarter shipping choices

    The checkout solution Kustom is entering a strategic partnership with the delivery platform Ingrid, which is now being integrated directly into Kustom’s shipping selector. By connecting delivery data and checkout data, merchants gain better opportunities to test, customize and optimize shipping options in real time. This creates stronger conditions for higher conversion, increased delivery revenue and fewer returns. Adlibris is one of the first merchants to go live with the new solution.The integration represents a strategic improvement for merchants using Ingrid. Previously, Ingrid’s

    Kustom enters a collaboration with PayPal to accelerate global reach

    Kustom is now adding one of the world’s most widely used payment methods – PayPal – to its checkout solution. Demand is particularly high in markets such as the US and Germany. In Germany, where PayPal is already live in Kustom’s checkout through a pilot project, it became the leading payment method by transaction volume within just two weeks.Kustom offers an independent checkout solution, meaning merchants have the freedom to choose which payment methods to offer their customers. Through collaborations with market leading payment providers, merchants can offer the most in-demand payment

    Kustom appoints new COO from Mastercard

    Kustom has appointed David Sucasas Wictorén as Chief Operating Officer. He joins from Mastercard, where he drove business development and the scaling of payments infrastructure across Northern Europe. In his new role, he will have overall operational responsibility, with a focus on scaling Kustom’s infrastructure and delivery model in line with the company’s continued expansion in Europe.David Sucasas Wictorén brings close to a decade of experience from Mastercard, where he worked on building and scaling payments infrastructure across Europe’s fragmented markets. Most recently, he served as

    Kustom strengthens leading position in the Nordics – acquires Vipps MobilePay Checkout in a deal valued up to NOK 490m

    In addition to the acquisition, the companies enter a strategic distribution partnership, making Kustom a recommended checkout partner for Vipps MobilePay. Kustom considers the deal a key step in its continued European expansion, while Vipps MobilePay sharpens its focus as a digital wallet and broadens its reach across the Nordics through wider distribution.The acquisition of Vipps MobilePay Checkout, through its merchant contracts and volume, adds more than 3,000 merchants to Kustom’s platform and increases transaction volume by approximately NOK 7 billion.“Our long-term ambition is to

    Kustom BidCo AB (publ) raises SEK 367 million in new funding round and enters strategic partnership with Resurs Bank

    Kustom BidCo AB (publ) raises SEK 367 million through an investment from Resurs Bank. In addition to the investment, Kustom and Resurs Bank are also entering a new strategic partnership to strengthen the companies' business-to-business offering for merchants. The capital injection enables further acceleration of Kustom's international growth, as well as continued development of the company's own product offering.Kustom was founded in October 2024, after a collective of investors led by Kamjar Hajabdolahi acquired the business that formed the foundation of Kustom's current checkout. Since

    Kustom launches analytics dashboards – turn checkout data into business insights

    Most e-commerce merchants know what sells, but have limited insight into who their customers actually are. Kustom is now launching a new analytics tool that gives merchants deeper insights into customer behaviour and business performance directly in the merchant portal.E-commerce merchants have access to more data than ever before, but the information is often scattered across analytics tools, payment solutions, CRM systems and logistics platforms. As a result, key insights into which customer groups drive sales and how purchasing behaviour differs between segments often require separate

    A Day’s March selects Kustom as its global checkout partner

    Swedish fashion brand A Day’s March has selected Kustom as the checkout solution across its e-commerce operations. The decision forms part of the company’s strategy to strengthen its international business and accelerate online growth by reducing technical complexity and removing friction at checkout.Founded in 2014, A Day’s March has established itself as a modern challenger on the fashion scene, driven by the ambition to create the perfect everyday uniform: clothing designed to work just as well in the boardroom as on the dancefloor.   Today, the company combines a strong online

    Kustom introduces four new local payment methods in Europe

    Kustom strengthens its European offering with the addition of four new local payment methods: Blik (Poland), Bancontact (Belgium), Carte Bancaires (France) and Twint (Switzerland). This marks another step toward a more locally adapted checkout – driving both conversion and scalable growth for European merchants.By combining local relevance with scalable technology, Kustom reinforces its position as the European alternative to global, one size fits all standard checkout platforms. The new payment methods make it easier for merchants to meet shoppers’ preferences in each market, driving both

    Haypp Group steps up partnership with Kustom

    As part of its continued global expansion, Haypp Group – the world’s largest online retailer of tobacco-free snus – has signed a new comprehensive agreement with Kustom. The checkout solution will now be implemented across all European markets. The goal: seamless shopping experiences, stronger conversion, and scalable growth.As the world’s largest online retailer in the tobacco-free snus category, listed company Haypp Group has established itself as a well-known name in the e-commerce space. The company is now taking the next step in its growth journey by extending its partnership with

    CAIA chooses Kustom as new checkout partner

    CAIA is one of the fastest-growing beauty brands in Northern Europe, setting high standards for both experience and conversion at every stage of the customer journey. The company has now chosen Kustom as its new checkout partner to meet growing demand for flexible payment options and secure a seamless, future-ready checkout solution that can keep pace with CAIA’s continued expansion.Since launching in 2018, CAIA has grown into one of the most influential beauty brands in Northern Europe, powered by a strong digital presence and a deeply engaged community. By choosing Kustom as its new

    New Report: Why customers drop off from checkout - and what keeps them coming back

    Kustom’s new report, “How Nordic shoppers check out and pay”, based on data collected by Ipsos, shows that unexpected post-purchase costs – such as invoice fees or interest charges – have a major impact on consumer loyalty. As many as 82% of shoppers say they would avoid returning to a store if the final cost turned out higher than expected. Shipping also plays a critical role at checkout – high delivery costs are the most common reason shoppers abandon their carts.– The survey shows that many consumers are put off by unexpected costs after checkout, and that loyalty drops quickly if

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