French Perfumer Offers a New Way to Wear Fragrance
OBO fragrance pearls are worn as part of a jewel for a perfume experience to last through the day.
PARIS—French startup OBO (Olfactive Body Object) is bringing a fresh idea to the world of fragrance with its new fragrance wear, the OBO Pearl. Worn as a bracelet or hanging by a pendant, the OBO Pearl contains perfume that is applied by rolling the pearl against the skin. OBO is seeking crowdfunding to raise €80,000 by July 1, to help with manufacturing expenses and has already raised more than 8,000 €.
The OBO Pearl is worn on the wrist or against the chest. To apply the fragrance, the wearer simply grasps the Pearl, which is held in place by magnets, to detach it from the jewelry and press it across the skin to release the fragrance within. “The OBO Pearl extends the pleasure of perfuming skin,” said Julien Cohen of OBO. “Using a sensual gesture, the Pearl brings body and fragrance into a perfect union.”
OBO in collaboration with some of France's finest perfumers will be creating eight unique fragrances with notes ranging from oriental to floral. The choice of fragrance is determined by personality and style questions, guided to fuse with the wearer’s unique skin. “Our team of perfumers has perfected a unique scent prolonging model,” said Julien. “The pearls are filled with fragrance created by some of the finest French perfumers.” Fragrances in the first collection are Symmetry, Solar Epilogue, and 23:58.
Each Pearl is made of glass with a silver finishing, and the applicator is hypoallergenic marble. The jewelry in which the Pearl is nestled is available in two finishings, black resin and white resin, and the bracelet comes in two sizes to fit most wrists. All products are shipped in custom OBO packaging.
Supporters of OBO’s crowdfunding campaign will receive some of the first products at value pricing (starting price 60€). Those contributing €125 will receive a pebble pendant engraved with a name of choice with 3 pearls. Contributors giving €130 will receive both a black drop pendant and black resin bracelet with six fragrance pearls while contributors giving €135 will receive either an engraved black bracelet or an engraved white bracelet with 3 pearls.
Those contributing €1,500 will receive a custom pendant and bracelet with six pearls and those contributing €2,040 will receive a family pack containing 10 black drop pendants, 10 metal pebble pendants, 10 black bracelets, and 10 white bracelets with 120 pearls. Contributors giving €5,000 will be invited to create their own fragrance as well as receive a bracelet, a pendant, and 30 pearls containing the created fragrance.
About OBO
Created by French perfumers Amélie Bourgeois and Anne-Sophie Behaghel from FLAIR, designers from Aesthete and engineers, Olfactive Body Object (OBO) is revolutionizing how women interact with fragrance. For more information about OBO, visit www.OBOParis.com. To contribute to the company’s crowdfunding campaign, visit igg.me/at/obo/x.
Project PR Contact Info
Press Contact: Julien Cohen
Email: julien@oboparis.com
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