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Lantmännen Cerealia's divestment of Gooh is completed

Lantmännen Cerealia announced the divestment to Atria Sweden at the end of February. The transaction has now been completed and the ready-to-eat business area, including the Gooh brand, is now fully owned by Atria Sweden.The background to the divestment is to focus the operations of Lantmännen Cerealia on the grain value chain. Gooh has belonged to Lantmännen since its inception in the early 2000s and has developed tremendously over the years. Today, Gooh serves around 5 million dishes annually through sales channels covering the entire Sweden. The transaction, which was completed at

Lantmännen Cerealia divests its ready-to-eat business area including the Gooh brand

Lantmännen Cerealia focuses its operations on the grain value chain and divests its ready-to-eat food business to Atria Sweden. The transaction is expected to be approved by the relevant authorities later this spring.Lantmännen Cerealia has signed an agreement to divest its ready-to-eat food business under the Gooh brand to Atria Sweden. The deal encompasses the entire business, as well as the Gooh brand. All staff currently working in the business area will be invited to join the transfer. "Over the years, Gooh has developed the chilled ready meals category by focusing on quality and

Lantmännen Cerealia joins Science Based Targets initiative

Lantmännen Cerealia is now taking an important step in its sustainability work and joins SBTi, Science Based Target's initiative. With Swedish grain as a base in the offer, and as a leading supplier of flour, grains and pasta to Nordic bakeries, food industry, the food service market and to retail chains, the focus on long-term sustainable production is integral to Lantmännen Cerealia.Working for long-term sustainable production and well-considered use of resources are well-embedded parameters in Lantmännen Cerealia's business goals. As part of the Lantmännen Group, owned by 19,000 Swedish

FINN CRISP snacks named Grocery of the Year

The winner of Grocery of the Year 2022 is FINN CRISP Snacks Creamy Ranch from Lantmännen Cerealia for a successful launch and product development as well as how the product drives growth in its entire category. "It feels rewarding to fuel the whole grain intake of Swedish consumers through their snacking our tasty product", says Helena Fridström, Lantmännen Cerealia.The Grocery of the Year award, presented for the sixteenth year in a row, is awarded to FINN CRISP snacks – Creamy Ranch – from Lantmännen Cerealia. The prize is awarded by the industry organization Svensk Dagligvaruhandel and

Lantmännen Cerealia in new partnership with Mycorena

Lantmännen Cerealia partners up with Foodtech company Mycorena, with the shared ambition to innovate food products, based on mycoprotein, for the Nordic market.Lantmännen Cerealia and Mycorena – a Swedish Foodtech company developing fungi-based protein – initiate a partnership to develop a portfolio of food products based on sustainably produced mycoprotein. After having jointly developed a few very strong prototypes, the two companies are now taking the next step in this strategic innovation collaboration, aiming at finding new product offerings to consumers in the Nordics. “We are

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