Lantmännen – second place in the food industry in Sustainable Brand Index
Lantmännen came 2nd in the food category and 10th overall in the Sustainable Brand Index 2016. The results from the survey were presented at the beginning of April. This survey measures how consumers perceive the sustainability work of Nordic companies. The Group’s brands generally performed strongly in the Nordic Region, including Vaasan, which came 5th overall in Finland.
More than 250 companies are ranked in this year’s overall Sustainable Brand Index in Sweden. Lantmännen came 10th, which shows that consumers still perceive Lantmännen to be one of the most sustainable companies in Sweden, even if our ranking has fallen slightly compared with previous years. Lantmännen came 1st overall in 2014 and 3rd last year. This year it retained its strong 2nd place in the food industry category.
“It feels great that the Lantmännen brand continues to be ranked so highly. This shows how strong our position is among Swedish consumers. We are also strengthening our position in the other Nordic countries, with brands like Vaasan, which came 5th in both the food category and overall in Finland,” says Per Olof Nyman, CEO and Group President.
Kungsörnen and Axa have been included in the survey for the first time this year. They have performed well, coming in 7th and 9th respectively in the food industry in Sweden. The Lantmännen brand also performed well in Denmark and Norway, coming in 4th and 9th respectively in the food category.
Both companies and the media are focusing a lot more on the challenges surrounding sustainability. This year’s study shows that consumers in the Nordic Region are more aware and involved in sustainability issues than ever before. Companies in the food industry, both producers and food companies, ranked highly in all of the Nordic countries.
About the Sustainable Brand Index
The survey comprises both questionnaires and in-depth interviews and is carried out in all the Nordic countries, with a total of 30,000 respondents. 752 brands have been assessed, with at least 1,000 people evaluating each brand. The study defines the concept of sustainability, based on the ten principles of the UN Global Compact. http://www.sb-index.com
