Lantmännen launches fully-soluble PromOat Instant oat beta-glucan for supplements and beverages
Lantmännen Functional Foods is now launching PromOat Instant - the first oat beta-glucan that is 100% soluble in water. PromOat Instant, which is is extracted from Swedish, GMO-free, wholegrain oats, addresses major health issues such as heart disease and diabetes.
Lantmännen, the Swedish agricultural cooperative, announces the launch of PromOat Instant, a fully-soluble version of its oat beta-glucan ingredient, PromOat. Designed especially for use in consumer applications, such as nutritional supplements and powdered beverages. PromOat Instant is extracted from Swedish, GMO-free, wholegrain oats without the use of chemicals. It is a natural source of beta-glucan, which provides important health and functional benefits in many types of foods, beverages and supplements.
“We are very excited to bring PromOat Instant to the market in response to customer demand for a fully-soluble oat beta-glucan. Heart disease, diabetes and obesity have been identified as three of the most common risk factors in society and our customers are looking for natural ways to address these major health issues,” says Lars Franzén, CEO of Lantmännen Functional Foods.
According to the European Food Safety Authority, oat beta-glucan has proven to reduce blood cholesterol, which reduces the risk of heart disease. It also has a similar health claim in the U.S. by the Food and Drug Administration, which states that oat beta-glucan, as part of a diet low in saturated fat and cholesterol, may reduce the risk of heart disease. In addition, oat beta-glucan has an approved health claim for balancing blood glucose, whereby consumption of beta-glucans from oats contributes to the reduction of the post-prandial glycaemic responses. PromOat is also a prebiotic fiber which contributes to satiety.
PromOat is now available in three different versions: PromOat, PromOat Gluten-Free and PromOat Instant. Visit https: www.promoat.com to read more.
For more information, please contact:
Lars Franzén, CEO Lantmännen Functional Foods
Phone: +46 702 14 88 41
Lantmännen is an agricultural cooperative and Northern Europe’s leader in agriculture, machinery, bioenergy and food products. Owned by 20,000 Swedish farmers, we have 10,000 employees, operations in over 20 countries and an annual turnover of SEK 50 billion. With grain at the heart of our operations, we refine arable land resources to make farming thrive. Some of our best-known food brands are AXA, Bonjour, Kungsörnen, GoGreen, Gooh, FINN CRISP, Schulstad and Vaasan. Our company is founded on the knowledge and values acquired through generations of farmers. With research, development and operations throughout the value chain, together we take responsibility from field to fork. For more information: www.lantmannen.com