Over BRL 1 Billion in Sponsorships: New Study Reveals the True Impact of Betting on Brazilian Football

A new study from BDA Brasil , in partnership with Apostas Brasil, reveals that Brazilian first division clubs generated over BRL 1 billion in betting sponsorships in 2025 (approximately US$184,314,800). The analysis compares 2024 to 2025 and offers an unprecedented look at how regulation has reshaped the sports betting market, and what’s at stake with the proposed advertising ban. The analysis is based on public data, press reports, and cross-checking with official contracts, resulting in the most comprehensive mapping ever conducted on the performance of