LightAir brand launches in Chinese market

LightAir has signed an agreement with a new partner in China and received an initial order of 2.1 million CNY (equivalent to 2.8 million SEK). Delivery is expected to take place at the beginning of the fourth quarter 2019.

The company is relaunching its LightAir brand in the Chinese market. With the LightAir brand, sales are made possible through the major Chinese e-commerce platforms. LightAir has now signed an agreement with a new Chinese partner, Global Sourcing Supply Chain Management (Shanghai) Co., Ltd., who will represent LightAir in China and support to build the LightAir brand and distribution. LightAir has also signed an agreement with a reseller, Union Power Technology Co., Ltd., who will support with experience of online sales in China on some of the largest e-commerce platforms, JD and T-mall. An initial order has been placed of 2.1 million CNY (equivalent to 2.8 million SEK).   

“The collaboration means that we get a local partner with great expertise in sales and marketing, while LightAir maintains a large degree of control and ownership of the branding in China. The launch in China is first done through China's dominant e-commerce platforms. I look forward to building our business in China together with our new partners”, says Mikael Pérez, CEO of LightAir.

For further information, please contact:

Mikael Pérez
CEO, LightAir AB (publ)
+4670-545 45 78
mikael.perez@lightair.com

Publication:

This information is such information that the company is obliged to publish in accordance with the EU Market Abuse Regulation. The information was provided, through the agency of the above contact person, for publication 2019-08-22 at 11:30 CET.

About LightAir

LightAir AB (publ)’s mission is to improve people's health and well-being by developing and selling effective air purifiers for all types of environments. The products are based on two unique and patented technologies. The company's share is listed on Nordic MTF (Nordic Growth Market AB) under the ticker LAIR. Read more at www.lightair.com.