Holly & Whyte s/s 2014
The success of Lindex Holly & Whyte collection continues, and the spring collection contains some modern classics, with Holly & Whyte's special touch. News this spring is that many of the garments are made from organically grown cotton.
"We have found our customer and she has found us! The collection contains ever popular classical garments such as navy blue club blazers, striped tricot tops, feminine 50s style dresses and chinos. This spring, we have focussed on manufacturing many of the garments in sustainable materials."says Nina Starck, Head of Design at Lindex.
Today Lindex is buying almost 9 million garments a year made from more sustainable materials, which includes not only organically grown cotton but also garments in less environmentally harmful materials such as recycled fibres of polyester, polyamide, cotton and wool, and Tencel®. The garments are tagged with a special "Sustainable Choice" label both in stores and atwww.lindex.com The aim is to continue increasing the share of garments made from less environmentally harmful materials, such as Lindex latest underwear collection for men, LXM, from organically grown cotton as well as the fact that the majority of the garments offered to our youngest customers via our "New Born" range is made from organically grown cotton. Many of the basic garments for both women and children are also "Sustainable Choice".
The Holly & Whyte spring collection has a mixed colour scale with many wonderfully vibrant colours such as orange, fuchsia and neon pink together with the classics navy blue, cream and khaki. The pattern scheme is also mixed: striped and polka-dotted with a bit more daring large floral and playful fish themes.
"The collection is easily styled and this spring, focus will lie on waist and heels. High-waist trousers with tucked in tricot tops or three-quarter trousers with pretty details below," says Nina Starck.
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For more information, please contact:
Kaisa Lyckdal
Press Relations Manager, Lindex
Tel: 46 31 739 50 60
E-mail: kaisa.lyckdal@lindex.com
Lindex is one of Europe's leading fashion chains, with more than 470 stores in 16 markets. Our business concept is to offer inspiring and affordable fashion. The Lindex selection encompasses a variety of fashion concepts within women's wear, kids' wear and lingerie for women who are interested in fashion. Lindex is part of the Finnish-listed Stockmann group. More information is available at www.lindex.com
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