Lindex customers’ stars in the big spring underwear campaign

This spring Lindex big underwear campaign Bra-volution is being presented by Lindex customers, who’ve been encouraged to apply to become model for a day. 

The past two years Lindex has involved employees as models to show the new fit concept Bra-volution. The Bra-volution campaigns have been major successes; both in terms of sales but also for the customers, as the clarity in the concept makes it easier for them to find their favourite fit.

“We want to inspire even more women to find their bra favourites and this time we’re doing the campaign together with our customers. The girls were amazing and the energy at the shoot was great, mixed with a lot’s of excitement and a bit nervousness”, says Anne-Kathrine Almark, Marketing Communication Manager at Lindex.

With over 700 applications from 13 different countries also this campaign can count as a success. From the applicants 25 women was brought to casting in Stockholm, from where 6 finalists were chosen for the shoot in London. The finalists in this year’s campaign come from Sweden, Norway, Finland and Latvia.

“The shoot was great and it was very exciting to get the chance to see what happens behind the scenes. It felt fun and comfortable because the team at the studio were very professional and made us feel relaxed. It was an experience beyond what I expected and I’m happy I got to experience that, says Sanna Skoglund, one of the Bra-volution models.

The campaign and the spring collection will be launched in all Lindex stores and at lindex.com on February 4.

For high-res images and pack shots please visit http://about.lindex.com/en/images/lindex-bravolution-2016/

For more information, please contact:

Filippa Tarras-Wahlberg
PR/Press, Lindex
Tel: 46 31 739 53 13
E-mail: filippa.tarras-wahlberg@lindex.com

Lindex is one of Europe's leading fashion chains, with more than 490 stores in 18 markets. Our business concept is to offer inspiring and affordable fashion. The Lindex selection encompasses a variety of fashion concepts within women's wear, men's wear, kids' wear and lingerie for women who are interested in fashion. Lindex is part of the Finnish-listed Stockmann group. More information is available at www.lindex.com

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