Lindex customers’ stars in the big spring underwear campaign
This spring Lindex big underwear campaign Bra-volution is being presented by Lindex customers, who’ve been encouraged to apply to become model for a day. The past two years Lindex has involved employees as models to show the new fit concept Bra-volution. The Bra-volution campaigns have been major successes; both in terms of sales but also for the customers, as the clarity in the concept makes it easier for them to find their favourite fit.“We want to inspire even more women to find their bra favourites and this time we’re doing the campaign together with our customers. The girls